3 Ethical and Effective Link Building Strategies

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3 Ethical and Effective Link Building Strategies
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• Unless you are a highly reputable and
  well-established website that naturally generates
  millions of links, you should proactively look
  into link-building strategies for SEO. When
  credible websites start linking back to your
  webpages, you will benefit from their organic
  traffic. However, link building isnt always easy
  as you have to follow Googles strict
  link-building guidelines. So, how to build links
  for SEO while ensuring ethical practices that
  positively boost your brand image and bring
  traffic to your website? How do you acquire
  valuable links from websites with a high domain
  authority without resorting to unethical measures
  and breaking Googles requirements? Lets explore
  three ethical and effective link-building
  strategies for SEO!

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Link Building Strategies for SEO
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1. Focus on Guest Posting to Build
Connections Guest posting is inarguably one of
the most effective link-building strategies for
SEO. Today, websites are actively looking for
opportunities to churn out high-quality content
for their website. This is where you can jump in
and provide value with a credible blog post to
get a byline link and drive some referral traffic
to your website. However, dont just stop at
providing the content, actively work on building
a connection with your contact. For instance, if
its an editor of the blog, convince them to make
you a regular contributor. Ask them how you can
offer more value to them. Once you have built a
connection, you can also offer them your help for
the content they are creating for other websites.
Its a ripe opportunity to provide them with
helpful statistics, tips, and quotes that link
back to your website. If you focus on natural
guest post links on top-ranking sites and build
editorial connections, you can regularly link
back to your website and generate referral
traffic.
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2. Become a Journalistic Source of
Information Focus on becoming a journalistic
source of information by providing a relevant
piece of statistic, data, tip, or quote in
exchange for a mention of your website, brand,
and name. Journalistic websites, reporters, and
content writers are always looking for
individuals and websites that can contribute to
their content and enhance its credibility. So,
actively reach out to such publications and
reporters and provide them with your industry
expertise so that they can link back to your
content. 3. Boost Your Contents Existing
Value You can focus on broken link-building
strategies that allow you to find a broken link
on a website and pitch your more relevant link to
replace it. However, this link-building strategy
for SEO doesnt offer an impressive conversion
rate, and at scale, it can be a nightmare that
seeps all your resources.
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Its best if you focus your efforts on link
reclamation instead. Essentially, it focuses on
brand mentions. For instance, if a website writes
an article and mentions your service without
linking to you, it opens up a great opportunity
for you to thank them for mentioning your brand
and request them to add a link back to your
website. You can also work on building a
connection with the website for future
collaborations. When reaching out to a site with
your request, make sure to provide them with a
link to a relevant page on your website. You can
provide your homepage link, but it will not be as
effective as providing the link for a webpage
that is highly relevant to the content of the
article or blog post where your service is
mentioned. It could be a landing page, feature
page, service page, or even a link to a blog on
your website.
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This way, you can make sure that potential
customers are directed to the page that they want
to look at instead of forcing them to browse
through your website to find content relevant to
their interests. It ensures that you add value to
the reader by providing them a link from where
they can learn more about you and your product.
Ethical link building is all about adding value
to the reader by linking back to relevant content
while boosting your websites referral traffic
and keeping Google penalties at bay. If you want
to implement ethical link-building strategies,
get in touch with Marketing Tiki today!
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THANK YOU
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