B2B Data Statistics

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B2B Data Statistics
Here is the list of 13 surprising facts about B2B
data, you will notice that the B2B data
statistics tell an interesting story.
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• B2B Buyers Only Spend 17 of Their Buying Time
  Meeting With Suppliers. (Gartner)

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• 77 of B2B Buyers State Their Latest B2B Purchase
  Was Very Complex Or Difficult (Gartner)

4

• There Are Six Jobs Customers Must Complete to
  Make a B2B Purchase (Gartner)

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• Customers Are 2.8 Times More Likely to Make a B2B
  Purchase With Better Information (Gartner)

6

• The B2B Buying Process Is Less Linear
  Today (Gartner)

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• 60 of B2B Sales Organizations Will Transition to
  a Data-Driven Selling Approach By 2025 (Gartner)

8

• 80 of B2B Sales Interactions Between Suppliers
  and Buyers Will Occur in Digital Channels by
  2025 (Gartner)

9

• More Than 75 Buyers and Sellers Say They Now
  Prefer Digital Self-Serve and Remote Human
  Engagement Over Face-to-Face Interactions (McKinse
  y)

10

• The Majority of B2B Sellers Believe That Digital
  Sales Are More Effective Than Face-to-Face (McKins
  ey)

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• Buyers Are Quite Comfortable Making Big Purchases
  Using Remote or Self-Service. (McKinsey)

12

• Digital Buyer Interactions With Sales Reps Over
  Video Have Increased 41 Since the
  Pandemic. (McKinsey)

13

• The Amount of Revenue Generated From
  Video-Related Interactions Has Jumped By 69
  Since April 2020  (McKinsey)

14

• At Least 70 of Sales Reps Prefer Video
  Conference Interactions Over Traditional Phone
  Calls (McKinsey)

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• Above is the list of 13 surprising facts about
  B2B data, you will notice that the B2B data
  statistics tell an interesting story.