Lead Generation Campaign Ideas for B2B

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5 Lead Generation Campaign Ideas for B2B Startups
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For startups, lead generation is one of the
biggest challenges to tackle. So many of them
are spending their time, money, and resources on
leads that turn into nothing. Its important to
drive a high level of traffic to your website if
you want leads and customers. However, not all
traffic is created equal. There are lots of ways
to generate website visitors from SEO to paid
advertising clicks to email campaigns, cold
calling, Facebook ads the list goes on. Weve
compiled this list of five lead generation
campaign ideas for B2B startups that you can use
to get more sales prospects and active customers.
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Have Multiple Landing Pages
The idea is simple the more landing pages you
have, the more opportunities you will have to
capture more leads. Besides, remember, within
your target audience, there are many segments.
Each of these segments has its own needs and
requirements. To cater to those distinct needs,
you should ideally have individual, dedicated
landing pages. So, create multiple landing pages
for lead generation.
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Integrate Video Testimonials on Landing Pages
Videos on landing pages play a big role in
conversion as is. However, if those videos are
of your existing clients or customers, the result
could be much better. Video testimonials are
great and they can drive higher conversion. So,
based on your value proposition, including the
testimonials of your current client or customer.
Such endorsements or recommendations can tempt
visitors to give you their email addresses.
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Tap on LinkedIn Ads

• Yes, LinkedIn ads can feel a little expensive in
  comparison to other social media platforms.
  However, for B2B startups, the platform is a
  goldmine of high-quality leads.
• There are different types of LinkedIn ads
  Sponsored content, sponsored messaging, lead gen
  forms, and text dynamic ads.
• Sure, lead gen forms are the best fit for you.
  But you can try other LinkedIn ad types as well
  to drive traffic to your landing pages.

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Team Up With Thought Leaders in Your Industry
Influence marketing remains just as relevant in
2022. The right approach can exponentially boost
your discoverability and lead conversion. So,
find key figures in your industry who have a good
following and engagement rate. Partner with them
to bolster your lead generation strategy.
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Develop Valuable Lead Magnets
We have discussed this several times on our blog
here. People wont give you their email address
just because youre asking. You have to offer
them something valuable and relevant in return.
So, you need lead magnets you need multiple
lead magnets that address the distinct needs and
requirements of your target segments. More lead
magnets will ensure more visitor-to-lead
conversion. Recommended Read A (Quick) Guide to
Create Lead Magnets That Convert Big
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Let Experts Steer The Campaign
Lead generation isnt easy. This is especially
true for startups that dont have enough data to
validate their strategy and tactics. So, instead
of taking the DIY route, you can hire a good lead
management service provider and rely on their
expertise. These specialists can help you capture
B2B sales leads quickly and at a lower
cost. DAT-A-CCURATE is a well-renowned lead
management service provider that has been
trusted by many B2B brands. We offer end-to-end
solutions, ensuring excellent returns to our
clients on the back of cutting-edge tools, proven
practices, and data-driven strategies. Connect
with us today and lets talk.
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Get in Touch
DAT-A-CCURATE Website- www.dat-a-ccurate.com
Email- info_at_dat-a-ccurate.com Phone- 91
9175175567