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How To Find The Right Email Marketing Tool For
Your Business
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Introduction
Email marketing is one of the most lucrative
tools for businesses trying to connect with their
customers. It allows you to connect with the
right customer at the right time with the right
message. However, its not an easy job. How To
Find The Right Email Marketing Tool? Sounds
cumbersome, right?
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Lets first understand what Email Automation
means.
Email automation is the ability to send
pre-decided emails that are triggered based on
specific customer behavior. For instance, when
you sign up for a trial version of some online
app, you soon get an email about why you should
upgrade to the paid version. Thats email
automation. It allows you to get send out the
right message to the customer at the right time
without having to manually do the work each time.
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10 Things To Consider While Finding The Right
Email Marketing Tool For Your Business

1. Customizable Templates
2. HTML Coding
3. Website Integration
4. Event Registration
5. Customized Landing Page Options
6. Footer Specifications
7. Reporting Features
8. Sender IP Address
9. SPF and DKIM setup
10. Pricing

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10 Things To Consider While Finding The Right
Email Marketing Tool For Your Business
1. Customizable Templates You dont want to be
completely restricted by the tool. Therefore,
ensure that the tool also allows for an ample
amount of customization in these templates. That
way, you can pick a template, modify it to suit
your brand language, and create emails in a
jiffy. 2. HTML Coding To get customization in
your marketing emails, youd probably sometimes
need to code your emails in HTML. For that, you
need a tool thats compatible with HTML coded
emails.
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10 Things To Consider While Finding The Right
Email Marketing Tool For Your Business

• 3. Website Integration
• As soon as you place an order on Zomato, you get
  an invoice on your registered email, right?
  Thats because the website or the app is
  integrated with an email marketing tool. So, as
  soon as you perform and action, an email
  corresponding to it gets triggered.
• 4. Event Registration
• If your company does online and offline events
  often, you should strongly consider tools that
  allow event registration.

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10 Things To Consider While Finding The Right
Email Marketing Tool For Your Business

• 5. Customized Landing Page Options
• Constant Contact allows you to create landing
  pages from its repository of templates that can
  be customized as per your needs.
• 6. Footer Specifications
• While choosing a tool, you should go for a tool
  that gives you the liberty to customize footer
  with your social media links and add endnotes
  like in Mailchimp.

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10 Things To Consider While Finding The Right
Email Marketing Tool For Your Business

• 7. Reporting Features
• While all tools give you some sort of analysis
  about the effectiveness of your email marketing
  efforts, you should take time to check out tools
  that have clear metrics that they report. A good
  tool would tell you the open rate, click-through
  rate, and the bounce rate of your emails.
• 8. Sender IP Address
• To get customization in your marketing emails,
  youd probably sometimes need to code your emails
  in HTML. For that, you need a tool thats
  compatible with HTML coded emails.

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10 Things To Consider While Finding The Right
Email Marketing Tool For Your Business

• 9. SPF and DKIM setup
• When you select a tool, you should also read
  whether or not they have these verifications in
  place, or else youd easily fall victim to email
  spoofing (somebody taking control of your email
  domain).
• 10. Pricing
• Depending on your budget, you should compare the
  services provided by each tool and choose one
  that fits your needs but is also affordable. Most
  email marketing tools either charge you on the
  basis of the number of campaigns or one the basis
  of the sender list.

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In the End Try Before You Buy
While you should check all these features of
different email marketing tools and compare them
with one another, its better to try them out
before making a purchase. Always remember to
start small, use a tool, and then
upgrade/purchase as per your business
requirements. To summarize, there is no perfect
tool out there, just the right tool that fits
your needs.
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Your BusinessLearn More
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