Strategy for Facebook marketing

1
Strategy for Facebook Marketing
2
7 Simple Steps To An Effective Strategy For
Facebook Marketing

• 1. Establishing Goals
• The very first step to an effective strategy for
  Facebook marketing is setting up your marketing
  goals. So, whether you are trying to create brand
  awareness, boost your website traffic, increase
  engagement or generate leads. Once you have
  determined your goals, you can adjust your
  strategy for Facebook marketing accordingly.
• 2. Narrow Down Target Audience
• If your message is not reaching the relevant
  audience there is no point in putting in the
  effort. So, to attain results a business needs to
  define the audience based on the parameters that
  align with your marketing goals. At this step
  when you are clear with your audience choice, you
  can easily narrow them down based on demographic,
  psychographic, and other factors using the
  Facebook Ads Manager.

3

• 3. Set Your Budget
• So, after you have chosen your audiences, a
  budget needs to be allocated to these ads, here
  you set a fixed amount for your advertisements to
  be shown among the relevant users. Hence, your ad
  goals may be different as per your business
  needs, be it brand awareness, increasing the
  number of followers or generating leads your
  allocated money will be deducted as per the set
  action initiated via your displayed ads.
• 4. Ensuring Content Engagement
• So apart from the paid ads, you need to
  strategize your Facebook page engagement. You
  need to build a persona that correlates to your
  brand. Which in turn results in engagement with
  audiences that will be interested in your brand.
  We would suggest you plan your content at least a
  month in advance keeping in mind the impact it
  will create. Apart from the content, you need to
  ensure that content is posted at high engagement
  times to grab maximum attention from the active
  audience.

4
strategy for facebook marketing

• 5. Creating Engaging Ads
• After the content, you now need to design your
  creatives in sync with your goals. So, for
  instance, you need to increase your followers,
  your ad should have a clear CTA (Call to Action)
  button starting to follow your page or similarly
  any other action you need your audience to take.
  Your ads need to be attractive and eye-catching
  so that the users you want to target get drawn
  towards them. Hence, the key to this step is to
  keep a sync between the action you want your
  audience to take and make it attractive as well.
• 6. Monitor Daily
• The next step after you are done planning your
  posts and allocating a budget to your ads is to
  monitor their performance. In your strategy for
  Facebook marketing, you need to keep a constant
  watch on your Facebook account. We suggest being
  active on a daily basis, as small actions like
  replying to comments, liking positive posts, and
  addressing the negative responses are very
  important for brand reputation. According to
  surveys, over 70 of the consumers were able to
  get a satisfactory resolution through social
  media interactions. Hereby, we can say this is an
  opportunity for your brand to connect directly
  with your audiences and understand their needs in
  the form of feedback.

5

• 7. Track and Analyze Results
• We believe no one size fits all, so one needs to
  be flexible with these strategies. So the final
  step to an effective strategy for Facebook
  marketing is maintaining a constant vigil of your
  results and taking corrective or improvisation
  measures accordingly. Keep track of your Facebook
  insights, whether you are meeting the earlier set
  goals or not. This step will help you get an
  overview of the posts performance along with how
  well your ads are doing. So, this step allows
  tweaking the strategy for Facebook marketing,
  keeping in mind the audience preference based on
  the metrics.
• So, these were the 7 steps that may help you
  design an effective strategy for Facebook
  marketing. You may also seek professional
  assistance from eNest Services, providing
  seamless SMO services in Delhi and across India
  along with selective areas of New Zealand and
  Australia. You may click here and get in touch
  with our team for details.