Digital Marketing /ISEES

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Digital marketing

• Created by Pranali

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Digital marketing

• Introduction
• Offline vs Online Marketing
• Channels of Digital Marketing
• Agenda for SEO
• How search Engine works ?
• SEO Basics
• On Page SEO
• Off Page SEO

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INTRODUCTION

• What is Digital Marketing?
  
• It is a combination of two words.
• Digital marketing simply means online marketing.
• Role of digital marketing is to connect customers
  using internet.
• The production of product/services or brand via
  one or more forms of electronic media.
  

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Online vs offline marketing

• Factors

• Offline

• Online

• Types of Market
• Schedule
• Campaign
• Communication
• Tracking
• Budget

• Outbound Marketing
• Long term
• Static
• Unidirectional
• Offline
• High

• Inbound Marketing
• Short term
• Dynamic
• Bidirectional
• Real time Analytics
• Comparatively low

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Channels of digital marketing

• Search Engine Optimization ( SEO )
• Pay per click ( PPC )
• Social media marketing ( SMM )
• Email marketing
• Content marketing
• Online reputation management
• Mobile marketing

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Agenda for seohow search engine works ?
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Seo basics

• SEO stands for Search Engine Optimization , which
  is the practice of increasing the quality
  quantity of traffic to your website through
  organic search engine results
• 
  SEO
• ON Page OFF Page
• 
  
• SEO Ranking Is based on
• Search engine algorithm 200 factors
• Page level factors
• Site level factors
• Backlink factor

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ON PAGE SEO

• On-page SEO is used for optimizing individual
  web pages in order to rank higher and to earn
  more relevant traffic in search engines. On page
  search engine optimization , optimize the
  elements on website. On page SEO done at content
  and code level.

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Off page seo

• Off-page optimization used to improve the
  position of a website in a search engine results
  page(SERPS). Off page SEO is also used in
  promotion methods like blogging, website design,
  social bookmarking, content writing etc..

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Thank you