TikTok Social Listening

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Tiktok Social Listening With Sentiment Analysis

• www.repustate.com

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Marketing advertising has moved beyond
traditional mediums like never before.
User-generated social media content by consumers
and influencers, especially on TikTok, is a
gamechanger in influencing consumers. A company
can thrive and outpace competition by smartly
leveraging sentiment analysis of TikTok videos
for rich business intelligence. In this article,
we tell you how.
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How to use TikTok Sentiment Analysis for Brand
Insights
Today, user-generated content plays a bigger part
in influencing consumer behavior than ever
before. In fact, research shows that
user-generated videos get 10 times more views
than brand content. Platforms like YouTube and
TikTok provide them just the right forum, even as
businesses use TikTok as a marketing tool. And
why not. However extraordinary the marketing,
consumers still want authenticity in their
product reviews and look to their peers for
advice. As a marketer, whether you use TikTok for
business or not, keeping track of thousands and
thousands of hours of video content in related
conversations is next to impossible. How then, do
you extract any actionable insights from the
seemingly never-ending explosion of data? TikTok
sentiment analysis gives you important insights
into your brands performance.
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TikTok as a marketing tool
Why is it that TikTok video sentiment analysis
seems so pivotal today? The answer is simple.
With over 800-million users and over 2-billion
downloads, TikTok has quickly become the most
widely used social video platform in 4 short
years. Its a whirlwind of emotions from one
swipe up to the next. It truly is the social
mecca of user-generated content even as
influencers and businesses use TikTok as a
marketing tool. Even closer to home, its one of
those apps my teenagers, and even my wife, cant
go without. They spend hours each day browsing
through videos of funny pranks, lip syncs,
recipes, reviews, fitness, beauty tips, art and
entertainment. Thats why this is a great
opportunity for TikTok affiliate marketing as
well.
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TikTok social listening using Sentiment Analysis
Sentiment analysis is a natural language process
(NPL) used to identify, extract and analyze a
torrent of data in the form of opinions,
feelings, and emotions in social media texts and
videos. Sentiment analysis evaluates posts and
determines whether users are positive, negative,
or simply neutral, in their opinions. Its a part
of social media listening that can spot, extract
and score the most relevant brand insights buried
in the tons of unstructured data spread across
billions of social posts.
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How do you Extract Brand Insights from TikTok
Videos?

• The challenge marketers face today, is how to
  effectively extract vital brand insights from
  short-form videos on such platforms like TikTok.
  Repustates sophisticated AI-powered machine
  learning (ML) and natural language processing
  (NLP) API extracts meaningful insights from these
  videos to give Brands using Tik Tok for business,
  precisely what they are looking for.
• There are three components to how Repustate does
  TikTok social listening
• The audio channel
• The caption overlay
• Any branded content or imagery in the background

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Repustates Video Content Analysis Tool
With Repustates AI-driven semantic analysis
engine, youll be able to know what people are
saying about your brand or product in over 23
languages. We can extract sentiment and brand
mentions from videos on sites like YouTube or
TikTok, and even dive into popular podcasts and
other audio channels. Our intuitive video content
analysis API will even identify brand logos that
appear in videos, creating a thorough and
complete analysis of the video content relevant
to you. Access your video analysis over an API,
or have results displayed to you in an
easy-to-use and intuitive dashboard. At
Repustate, we bring your data in sight.
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Thank you!

• Understand your data, customers, employees with
  12X the speed and accuracy.

• Visit www.repustate.com to learn more