Dwell Time And Its Important

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What Is Dwell Time?

• When someone visits a web page after clicking a
  link on a SERP page, but before returning to the
  SERP results page, they are considered to have
  dwelled on it.
• This is probably something youve done many times
  before. The first few seconds after you click
  your mouse to visit a website are spent
  evaluating it. You smashed the back button either
  because instantaneous access to the information
  you desired was provided, or because the failure
  was so obvious.
• Time spent consuming the content of a page should
  be obvious when you visit it the more likely you
  are to feel satisfied with that page.
• The above is clearly a generic statement, since
  there are many loopholes to take into account,
  but it can certainly be applied. Generally
  speaking, the opposite is true as well spending
  less time on a webpage will result in a lower
  level of satisfaction.
• A glance at the weather page may suffice if you
  need the weather. In these cases, an evaluation
  based on dwell time would be appropriate the
  shorter the dwell time, the greater the
  satisfaction.

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• The process isnt as simple as an application of
  a concept to a broad range of situations.
• Its a metric thats applied to rankings at some
  level that holds some value in relation to those
  rankings.
• Using dwell time as a metric is not a good use of
  time since its importance is relative and must be
  considered in combination with other factors.
• Although it will be worthwhile to improve a
  websites user engagement in the long run,
  focusing on broader improvements is important.
  Although you may find that your dwell time is
  increased, it should not be your primary
  motivation for doing anything

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Why Is Dwell Time Important?

• There are several reasons why visitors leave your
  website. Among them are
• Spam on the site
• Misleading content
• There are many grammatical errors in the content
• Pages taking a long time to load
• Mobile compatibility is not available on the
  website
• Too many Pop-ups
• We can calculate dwell time by looking at how
  long a page remains relevant to visitors. In
  other words, dwell time assesses the relevance
  and quality of your content. Your website
  delivers higher value to online users the longer
  users stay on your site before returning to
  SERPs.
• In the case of content-centric sites, longer
  dwell times indicate a better understanding of
  what users are searching for. It is an important
  insight as search engines consider optimized
  content a major ranking signal. Backlinks help
  generate quality traffic, enhance brand
  recognition, and, of course, boost search engine
  ranking.

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What's the Difference Between Dwell Time, Bounce
Rate, and Time on Page?

• To begin with, one should be aware of the
  distinction between actual bounce rate and bounce
  rate per session, because dwell time is directly
  related to bounce rate.
• Time on Page is accurately determined by two
  clicks, including an entrance and exit click, in
  analytics platforms such as Google Analytics.
• In the absence of the second click, every visitor
  who lands on a website spends more or less 25
  minutes there, and then leaves is regarded as a
  bounce, despite the fact that its not.
• A six-second visit is undoubtedly a bounce. The
  visitor came to the page, determined that the
  information was not what they wanted, then left.
• Bounces are not actually defined as a user
  arriving at a site and exploring the content for
  almost half an hour before leaving. Therefore,
  some highly ranked pages with high-quality
  content may appear to have a high bounce rate.
  The bounce rate is not high, its just a normal
  bounce rate.

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What Is Dwell Time for SEO?

• Due to its solely SERP-based nature, dwell time
  plays a vital role in SEO strategy. Knowing if
  search engine results are directing users to the
  right area of your website is essential.
• When considering dwell time as a metric, you
  should know it fluctuates depending on the
  purpose of the visit. It may only take people a
  couple of minutes to click on a link if you
  operate a weather website or a retail business.
• You would naturally have a low dwell time in that
  case. Unlike blogs and videos, however, where it
  takes a while to read an article or watch a
  video, blogs and videos can be expected to have
  longer dwell times. Get an idea of the ideal
  average dwell time for your site by compiling all
  the metrics related to dwell time.

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• Once you have that information, use the following
  tips to help you reach dwell time goals.
• Make sure youre not annoying your users with
  intrusive or disruptive advertising, such as
  pop-ups and auto-scroll videos. Having to watch
  or click through interstitial ads to get to your
  content is one of the surest ways to lose a
  customer. Provide them with an easy and
  non-intrusive method for finding the information
  they need.
• Provide Actionable, Accessible, and Enjoyable
  Content Your content needs to be actionable,
  accessible, and entertaining. Use reputable,
  helpful links only. Add additional content
  related to search results to the page so that
  users wont have to look for it.
• There is just as much importance to loading time
  as to content. If your sites load speed is slow,
  people will stay less on your site. To find out
  how to optimize your sites speed, use Pingdoms
  Website Speed Test tool. User speed and load time
  speed are equally important. Even though
  scrolling pages can be a bother, when done
  properly, they can also make content easier to
  read and allow search engines to parse data
  faster.
• Focusing on conversion optimization is a key
  element of meeting the ideal dwell time. If your
  conversion rate is low, there could be content
  issues, malfunctioning links, or speed problems
  that prevent visitors from accessing the site.

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Bounce Rate

• Too high bounce rates could be an indication that
  your business is experiencing major problems,
  like low dwell times or a lack of dynamic
  content. Both are detrimental to your business.
• In some instances, bounce rates will be high and
  that is normal, for example, a website where you
  pay a bill, doesnt take that long, a maximum of
  2 minutes is all. As a result, there will be
  little dwell time on a site like this since
  paying a bill where all your information is
  stored is quick and easy. In that case, a high
  bounce rate is good because the users need was
  met, so they moved on.
• Additionally, you can expect to see higher bounce
  rates on sites that are mobile-only. A lower
  bounce rate is better for sites offering online
  training or retail deals since you expect people
  to stay on your site longer.
• In the case of a bounce rate that is at least
  90, one of the following issues may be present
• Slow loading times
• Poor or insufficient content
• A poorly designed website

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• Bounce rate can tell businesses if their
  analytics software is not tracking correctly and
  what areas of the website design need to be
  improved. Among the factors to consider are
• Is the page aligned with the users intent, has
  it answered the users search query accurately?
• Do users search engines find the page relevant
  to their search?
• A good page should have actionable, informative,
  and engaging content.
• Ensure the page attracts the correct type of
  visitors
• Depending on the device from which a user
  accesses a website, bounce rates may be affected.
  Does the typical user access the website via
  desktop, laptop, or mobile?
• If your website offers similar services or
  products, you can examine top sites offering
  similar bounce rates. The value of bounce rates
  comes from their ease of measurement, their
  relation to business goals, and the ability to
  improve them.

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On-page time

• The bounce rate affects this metric, but its not
  the same. In essence, TSOP (time spent on page )
  is when someone accesses a site and spends some
  time on a specific page. Time spent on a page is
  less reliable if the exit rate is high.
• An accurate reflection of TSOP is generally
  indicated by low exit percentages. Following a
  period of time spent on a page, exit percentages
  measure the total number of users who exited.
  Using event tracking methods will allow you to
  determine TSOP metrics that are accurate
• When the user scrolled down
• Page interaction (signups, social sharing,
  videos, links, etc.)
• Upon visiting another page on the website, the
  user is redirected
• If TSOP doesnt track events, without any
  tracking events. If by any chance a user leaves
  their browser open during lunch, or when they are
  at an online store they leave the browser open
  TSOP will not track it. You will gain actionable
  information if you track specific actions rather
  than time periods.

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Final say

• Dwell rate is a better metric than bounce rate
  that gives us insights. Lets recap the what we
  learned here,
• Dwell time, Bounce rate, and Time on the page are
  all different metrics.
• Dwell times data leads you to actionable
  insights. You can then make changes to your
  website accordingly.
• Not all bounce rates are bad bounce rates.

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