Marketing Trends in 2021

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Marketing Trends in 2021
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• Marketing remains to be one of the most important
  elements in running a successful business. With
  the dawn of the digital age in the 21st Century,
  marketing has also been digitized. In 2021, due
  to the influence of the global pandemic, we saw
  many emerging online entrepreneurial initiatives
  that used digital platforms (or ingredients) to
  market their goods and services. Due to the
  emergence of the digital age and lock down during
  the pandemic, digital marketing has now come to
  be considered THE most effective mode of
  marketing.

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• AI in marketing has taken grown in usage since it
  helps target specific audiences that can be
  potential buyers of goods and services that
  interest them. Search queries, hashtags, and
  topics that people are interested in help
  determine the type of ads a person will see
  during their online browsing activities. The AI
  systems tend to draw patterns from peoples
  online presence ensuring that marketing budgets
  are effectively utilized and people only see ads
  of products and services that theyre interested
  in.

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• Some of the most popular digital marketing tools
  that are currently being utilized include Search
  Engine Optimization, Search Engine Marketing,
  Social Media Advertisements, Email marketing,
  etc. Software and CEO Hacks such as Google Ads,
  MailChimp, Ahrefs, Facebook Insights, etc have
  now become an industry norm, and any organization
  interested in developing online marketing
  strategies has to incorporate their use into its
  overall strategy.

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• Some digital marketing trends that have become
  widely accepted during the Pandemic are chatbots
  and personalization options. Chatbots allow
  customers and site visitors to interact with the
  sellers through having a conversation. They help
  customers feel heard and validated, and sites
  that utilize them have reported increased sales.
  Apart from this, personalization options are also
  greatly preferred by customers all across the
  globe. They help make customers interactions
  with businesses more intimate and trustworthy.

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• Amazon and Netflix are famous because of the
  suggested movies/products that they display for
  all their clients following their browsing
  patterns, making it easier for people to find
  shows and movies they are interested in.

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• Other online marketing tools such as video
  marketing, influencer marketing, Instagram reels,
  and YouTube shorts have also become quite popular
  through the Pandemic. With people stuck at home
  and mobile screen-time peaking, it is easy to
  follow influencers and get attached to their
  content over time. Influencers have the power to
  easily influence their followers into buying
  certain products through thoughtful endorsements.

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• Hence, if we look at the pandemic-struck world in
  2021-2022, we see digital marketing greatly
  taking over all conventional marketing strategies
  with people stuck at home and social media use
  escalating many folds. AI use within marketing
  also shot greatly since it helps target specific
  audiences and increases precision.

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• Hence, if we look at the pandemic-struck world in
  2021-2022, we see digital marketing greatly
  taking over all conventional marketing strategies
  with people stuck at home and social media use
  escalating many folds. AI use within marketing
  also shot greatly since it helps target specific
  audiences and increases precision.

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• If we can help with these trends or to get your
  digital marketing strategy in order, feel free to
  contact us.