Practical Guide to Developing a Website Re-design Strategy

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Practical Guide to Developing a Website Re-design
Strategy
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• Do you want to redesign your website? You might
  need it if you've transformed your brand or
  updated your product.
• If you don't have a clear vision, it can either
  be a success or a total flop!
• A website redesign can increase traffic, boost
  performance, and convert more visitors into
  customers.
• Chittaranjan Infotech, a leading Web design
  company in Nashik, has provided the Ultimate
  Guide to Creating a Website Redesign Strategy.

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What is the Process of Redesigning a Website?

• Here are some strategies to consider
• Review performance metrics for your website.
• Before you begin your redesign, analyse the
  monthly performance of your current website using
  a tool such as Google Analytics. The following
  metrics will be examined
• Visits, visitors, bounce rate, and time on site
• Top-ranking, traffic-generating, and
  lead-generation keywords
• Inbound links, new leads, form submissions, and
  sales
• Total number of pages indexed and receiving
  traffic

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Make sure you know what you want to achieve with
your website redesign.

• There should always be a compelling reason to
  redesign! It's not just about the looks it's
  also about the functionality.
• Make your objectives clear and communicate them
  to your team, designer or agency.
• The metrics listed above should be addressed, as
  well as current SEO rankings.

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Define your company's identity and messaging.

• You can ensure consistency across your entire
  website by setting clear goals for your desired
  branding, messaging, and unique value concept.
• If you have a new logo, style guide, or colour
  palette, make sure to incorporate them into your
  new website.

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Create a website that appeals to your target
audience.

• The design and content of your website should be
  suited to your buyer personas.
• While planning your website redesign, keep in
  mind that your branding and content should be
  customised to this audience.

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Protect your pages that have been optimised for
search engines.

• Consider search engine optimization (SEO) when
  redesigning your website.
• Keep track of your most valuable search pages, as
  well as the pages that will receive the most
  traffic and inbound links.
• If you plan to move any of these highly valuable
  pages, make sure you set up the proper 301
  redirects.

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Make keyword research.

• Choose one keyword or topic to focus on for each
  page and optimise your website pages using
  on-page SEO best practices.
• Adding new content and pages to your website that
  are focused on specific keywords and topics can
  also help with SEO.

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In a redesigned website, recreate your
high-performing assets.

• Reuse high-performing content assets on your
  existing website to avoid damaging your marketing
  results during the redesign.
• The following are examples of such assets
• Content that has been shared or viewed the most
• Pages with a lot of traffic
• Keywords with the best results and their
  associated pages
• The number of inbound links to each page

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Select the appropriate software.

• Choose the right software to redesign and host
  your website.
• It should perform all of the functions that your
  company requires.
• Chittaranjan will be with you every step of the
  way to ensure a successful website redesign.
• We provide top-notch SEO services in Nashik as a
  leading web design company in Nashik.
• For more information, please contact us.