Reasons To Use Electronic Price Tag Technology In Your Business

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Reasons To Use Electronic Price Tag Technology In
Your Business
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Whether or not to use electronic price tags in
your business is a question that you may be
asking yourself. These price tags can benefit
your business in many different ways. However,
their greatest advantage is the ability to engage
in real-time dynamic pricing in-store and build
an ominchannel experience that helps enhance
customer loyalty. If you are still using paper
tags in your business, rest assured that you are
missing out on a lot of benefits.
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By using electronic price tag technology in your
business, you can merge the advantages of the
digital and physical realms.  ESLs make it
possible for retailers to build a clearer picture
of customer habits. You will be able to
understand where your customers are spending most
of their time, the products and specials that are
drawing the best response from customers, which
were the products where customers required more
information as well as where customers are likely
to have abandoned their purchase.
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When electronic price tag technology is
integrated into a comprehensive solution across
the entire store, interesting opportunities can
start popping up. For instance, when you make use
of iBeacon or near-field communications, it would
be easier to guide customers to the products that
they are looking for.
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You can harness the potential of an endless aisle
when you start using ESL technology in your
business. This is where those products are not
physically stocked on the shelves, or perhaps may
be out of stock temporarily, can be presented
through digital kiosks or on a smartphone of
customer. ESLs extend the physical store into the
digital realm, something that makes it possible
for you to provide specialty or niche products or
an even wider range of products without the need
for increasing your store apace or holding more
physical inventory.