Outsourcing Your Content Creation How to Hire the Best Blog Writers

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Outsourcing Your Content Creation How to Hire
the Best Blog Writers

• https//goodmanlantern.com/

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Thinking of outsourcing your blogs? It is no
secret that blogs are a key tool for driving
traffic to your websites, pulling in leads, and
maximising sales while having a direct positive
impact on your bottom line. Any successful
digital marketing campaign requires regular blogs
on your business website. This is a
time-consuming process, which is why you may be
looking to hire blog writers in 2022. Blogs
create organic traffic to your website. In other
words, they bring in readers who are already
interested in your products or services and who
want to know more about your business. According
to Googles Economic Impact Report, organic
traffic is five times more valuable than Google
Ads. Whether you are a small business or a large
corporation, the concept remains the same.
Smaller businesses may see returns by posting a
few blogs per week. But larger companies may want
to pump out blogs every day, or even multiple
times a day. 
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Writing blogs by yourself can be a mundane,
frustrating, and time-consuming process. As a
business owner, you likely have more valuable
things to do with your time. Even if you are a
good writer, consistently producing high-quality
blogs for publication on your websites may prove
to be impossible. This is where blog writing
services come in handy.  One of the many
benefits of outsourcing to blog writers is that
you dont have to do it all by yourself. There
are thousands of professional blog writing
services with tailor-made packages for businesses
just like yours. When you opt to outsource, you
free up more time to focus on other business
endeavours that require your specialised skills.
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Benefits of Outsourcing Content Creation 

• Having access to a globalised team of content
  creators ensures that you can constantly produce
  blogs that are fresh, diverse, relevant,
  well-researched, and keyword optimised. This
  helps you to achieve the goals of your digital
  marketing campaign without you ever having to
  formulate a sentence. 

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You may be wondering why you should outsource
instead of merely hiring in-house content
writers. Well, businesses who decide to go with
an in-house content team are likely to experience
the higher costs and paperwork that come with
taking on permanent employees. A team of
employees may struggle to come up with a constant
stream of ideas that will engage your audience.
They may burn out. And you may be forced to
contend with lacklustre blogs and unhappy
employees, causing you to lose potential
leads.  Outsourcing is a sustainable approach to
blog content creation, offering a low investment
and a high return on your investment. When you
outsource, you can hire more writers during peak
times, change writers, or hire them for a
specific project without any extra obligations or
complications on your part. Outsourcing your
content creation to professionals gives you
assurance and peace of mind. This is because
seasoned writers have a strong network in the
industry and they simply know what works.
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Blogs That Are SEO Friendly

• Professionals in the content industry have
  in-depth and specialised knowledge. They are
  usually trained in SEO and work independently.
  While some writers advertise themselves as
  generalists, many specialist writers focus on a
  particular niche. Almost all blog writing
  services write blogs that are search engine
  optimised. They provide you with a piece of
  writing that is not only engaging but is designed
  to direct your readers to your website.

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How to Find and Hire Blog Writers for Your
Business

• With so many to choose from, searching for and
  hiring a blog writer or agency may seem daunting.
  Perusing freelance sites, reaching out to your
  network, or posting an advert on popular job
  sites can pose a minefield of issues. Why not
  look for an established content marketing agency
  to ensure top notch services? With such a variety
  of agencies available, you can be as picky as you
  want.

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If you are unsure about hiring a particular blog
writer or agency, then you may want to consider
contracting them for a trial piece before
committing to a long-term relationship.  Dont be
afraid to hop on a discovery call with a blog
writer to ask questions, put in any special
requests, and establish expectations. In general,
most serious writers deliver on their word. Some
might ask for a deposit upfront to secure the
contract. This is usually a sign of
professionalism.  Once youve found someone
youre thinking of contracting to work on your
project, consider the following before committing
to their services
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• Availability
• Most freelancers work for more than one client,
  and some even have a full-time job or other
  commitments too. Do they have the availability to
  manage your project in addition to their other
  commitments? One way to ensure they do is to opt
  for a content writing agency that will assign a
  dedicated team to your project.
• SEO Skills
• Writing the perfect blog means nothing if it does
  not show up in the search results. Be sure to
  choose someone who has experience with SEO.

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• Rates
• Prices can vary drastically, so find something
  that fits your budget. And remember, you get what
  you pay for!
• Reviews/ Portfolio
• Reviews and portfolios can give you an idea of
  what to expect from a writer before you sign a
  contract. If youre opting for an agency, check
  out their client success stories and
  testimonials. 

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Maintain Good Rapport With Your Content Team

• At Goodman Lantern, we believe in taking care of
  our blog writers, and you should too! Blog
  writing is a creative, but sometimes lonely
  endeavour. Dont forget to keep the lines of
  communication open to ensure the well-being of
  each project and the writers working on them. Be
  sure to provide a well-rounded brief, check-in
  regularly, request progress updates, and hash out
  ideas with your writers so that you are on the
  same page. 
• Open communication helps develop and maintain an
  ongoing, positive relationship with the people
  working on your content. When you have a team of
  people who want to see your business grow,
  theyll put in every effort to ensure your copy
  is polished to perfection. The right content
  writer or agency will create copy that fits your
  brand and grows your business in 2022.

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THANKYOU!

• Goodman Lantern

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• Email

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• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/