A (quick) cro handbook to maximize b2 b conversion

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A (QUICK) CRO HANDBOOK TO MAXIMIZE B2B
CONVERSION
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No matter what your business, youre probably
using a website to sell products, services and
generate leads. The quality of your landing page
can have a significant impact on how many of
your visitors actually take the desired action
you are hoping for. When striving for
conversions, you need to have a well-defined
strategy thats built around conversion rate
optimization. Conversion rate optimization is
the process of optimizing your site or landing
page experience based on website visitor
behavior with the primary objective to increase
the probability of the visitor/prospect taking
desired actions on the said page.
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While every business is dynamic and so are its
needs, there are a few principled CRO practices
that assure to bolster the conversion rate and
drive better results. Create an actionable plan
Start by asking yourself h ow you can improve
your conversion rates? What exact steps do you
need to take to bolster your conversion to the
next level? Identify the important metrics that
will help you with the right insights to
optimize your sales cycle. And then track these
metrics to create opportunities. Identify the
important metrics Figuring out what you want to
optimize isnt always easy. In fact, its one of
the biggest challenges of CRO. But if you can
identify the key conversion metric(s) that
matter, and track them closely, youll be able to
focus your efforts on where theyll have the
greatest impact. So, know exactly which KPIs are
relevant and then track them to create more
opportunities in your sales cycle.
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Reduce friction points Friction points are
elements on your website that cause visitors not
to buy from you or at least make it easy for them
not to buy. You can also think of them as things
that drive people away from buying from you. An
example of a friction point would be shipping
costs if theyre too high theyll push people
away from making a purchase. So, identify your
website and reduce frictions.
Do A/B testing aggressively Conversion rate
optimization is a never-ending process. There
are always new factors to test and different ways
to experiment with them. A/B testing is a simple
but effective technique for experimenting and
improving your conversion rate. It allows you
to test different versions of elements like
headlines, images, design, or calls-to-action
against each other to see which works best for
your audience.
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Create great copies Make sure the content of
your landing pages is great. It should be useful,
interesting and valuable. It should also be
relevant to what youre offering. When the
content is great and it offers a clear picture,
you dont have to rely on a bunch of tricks to
keep people reading. Theyll want to stick
around long enough to find out whats being
offered and how they can take advantage of it.
These are just a few of the things that a
successful CRO strategy encompasses. Of course,
whether youre after visitor-to-lead or
lead-to-customer conversion, the process entails
many more elements, requiring intensive data on
the market, consumers, and competitors. This is
why its always recommended to seek help from
experts who can bolster your returns and ensure
minimum expenses. At DAT-A-CCURATE, this is
what we help B2B brands with. We offer demand and
lead generation solutions, enabling our clients
to a smoother and consistent growth through high-
value, sales-ready leads. So, whether youre
looking for a reliable sales lead company or any
of the top B2B lead generation companies,
DAT-A-CCURATE is a name you can trust. As one of
the industrys most established names, our team
of experts assures you of excellent returns and
an exceptional experience.
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