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How to use LinkedIn for Marketing
your Business? Leave a Comment / how to promote
business through linkedin / By Alok Kumar Are
you a Corporate looking for promoting Business on
Linkedin? Then this is for you. Linkedin has
become a common platform for all corporates to
increase their Brand promotion. It is no longer
an option, but rather an obligation for all
corporates to use the Linkedin platform. Thanks
to the corona pandemic that it has brought
practically the entire Business be it small scale
or long scale online. Especially social media
platforms are on a hike for the promotion of your
businesses. How useful is Linkedin marketing for
Brand Promotion??? Well, the biggest
winner here is that 93 of B2B marketers feel
that LinkedIn is the best place to win leads.
Also, 64 of corporate website visits originate
on LinkedIn. Most know that LinkedIn is a
business-focused social networking site that
essentially allows users to create a road map of
their careers, outlining where they were
educated, positions theyve held, and people
theyve worked with. Many of the features on the
site allow interaction and networking on an
individual level to promote businesses on
Linkedin. How to get started with Linkedin? 1.
Create a Company Pro?le
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A company pro?le helps you separate your
individual background from your business.
Create a page by giving information about your
company, how long youve been doing it, and your
contact details in order to contact you for more
information and also to promote your Linkedin
pro?le.
This is the most important and crucial aspect as
it will be competing against all your competitors
and hence needs to be very attractive and
compelling for Linkedin marketing.
2. Create and deliver best Contents
Once you have created your Ideal Company pro?le
then, the next step is to start delivering great
quality content to your customers.
Linkedin Content marketing has become a vital
aspect for companies as it helps in creating a
blue ocean for you in order to compete against
your competitors and also present compelling
content to market your business on Linkedin.
It is also recommended to provide a link with
your content in order to make your customers
engage more.
The links are very crucial as it helps the
customers to know more about your business and
develop an interest in your brand.
3. Use great graphics to make your content
attractive
One of the top assets for Linkedin marketing is
great visuals.
As Great visuals give great customer retention
this statement is heard and used everywhere.
Its a fact that today 90 of customers retention
on your page is done through good graphics.
Stunning visuals like this are very
eye-compelling and therefore help generate a good
amount of leads and also promote your companies
Linkedin Pro?le.
4)Create a group
Creating a group is a must if you want to make a
good amount of leads for your businesses and also
promote your Linkedin company page.
Creating a companys group facilitates discussion
about your Corporate Industry.
Here you can know how active and engaging your
group is?
These groups when managed and used properly can
get a good amount of quality leads and also make
your company recognizable.
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Linkedin groups for businesses are in trend now.
Creating and managing groups is great for brand
promotion but it is also necessary to
participate in other groups and interact with
other users.
This is not for bombarding the groups with your
spamming messages but to interact with the
like-minded professionals of your industry. In
this way, you will be able to share ideas,
insights and ask questions.
This helps in knowing about whats happening in
the other part of the world. Therefore it is a
great way for marketing your business on
Linkedin.
6)Linkedin Sales Solution is great for promotion
Sales Solutions allows you to target, research,
and engage with new prospects in an easy way.
Since once you start getting millions of
prospects its only reasonable that you need to
have a good platform to help handle everything.
The only thing is that its paid but in return,
Linkedin claims to offer 40-50 of great business
promotion on Linkedin.
Reports show that it helps grow your businesss
sales productivity. The corporate world is seeing
great results after using this tool and also
getting a good amount of quality leads.
7)Growing your Email marketing Leads
After Linkedin groups for businesses is set up,
Linkedins Inmail feature offers a great platform
for serving lead generation purposes.
Its also a paid tool that gets you 5 times more
returns than the normal mail.
This feature is good to build connections with
all your clients and customers in a personal way.
8)Sponsored content for your Business
Sponsored content can be an excellent way to
promote content mainly to the targeted audience
with a strong call to action. People dont want
to see advertisements anymore and want something
useful for free.
Its a great Linkedin lead-generating ads
strategy. Its a way businesses use to push their
content on an individual LInkedins feed.
4
Unlike others, it provides its users with the
ability to customize based on the company name,
job title, job function, skills, schools, and
groups. It is also a great Linkedin marketing
tool in increasing niche audience, website
visitors, and also a great amount of sales
leads. 9)Summary Section
It is one of the most ignored areas by businesses
thinking it is not much productive aspect. It
provides us with 2000 characters to provide
eye-catching content that helps in conveying and
promoting your Linkedin company page. Use
complete sentences, write in the ?rst person, and
address their pain points clearly and
succinctly. Most of the time, people want to
connect with the person before the product or
service, and this is your opportunity to
introduce yourself to prospective clients and
customers. This is a great content marketing
tool that signi?es how genuine and branded your
company is amongst your competitors. Since most
companies are missing out on these aspects. It
gives you an ample opportunity to stand out
amongst other brands which is a very important
aspect of branding and promotion. 10)Asking for
recommendation Reports prove that almost 70 of
customers are acquired through a good amount of
reviews. Also asking clients to provide their
valuable suggestions is a great aspect of brand
promotion and is a very successful promotion
mechanism for business promotion on Linkedin. In
a 2019 study, 61 of U.S. online shoppers said
the number of reviews was important to them. In
2021, 93 of customers read online reviews before
buying a product and 94 of all purchases are
made for products with an average rating of 4
stars and above. Therefore it serves as one of
the best Linkedin marketing strategies.
Conclusion Therefore I would recommend
considering Linkedin marketing as an important
aspect of branding and also to start
implementing all these points for promoting your
business. It has also become a very great social
media marketing platform for major brands.
According to reports, Linkedin will also serve
as a great platform for businesses to promote
their businesses.
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