PPC Consultancy - PowerPoint PPT Presentation

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PPC Consultancy

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PPC Gems is a strategic SEM/SMM consulting agency which provides scalable cost-effective solutions to the digital marketing requirements of clients. If you need any assistance - from strategy development to ongoing management of your account - PPCGems can help. We work with large brands to manage their ppc campaigns from start to finish. – PowerPoint PPT presentation

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Title: PPC Consultancy


1
How to Increase Your Amazon Sales 4 Tips for
Successful PPC Marketing.
2
Are you looking to increase your Amazon Sales?
The first step is to understand what PPC
marketing is. PPC marketing is a form of
advertising that uses search engine listings,
social media, and other platforms to drive
traffic to a business' website or landing page.
PPC marketing provides businesses with an
opportunity to grow their visibility on the
internet and attract new customers for a
relatively low cost. Here are four different ways
you can use PPC Consultancy  to improve your
Amazon sales.
3
What is PPC Marketing?
  • PPC marketing is a form of advertising that uses
    search engine listings, social media, and other
    platforms to drive traffic to a business' website
    or landing page. In today's digital world, these
    methods are an effective way for brands to stand
    out from the competition and increase their
    visibility.
  • PPC marketing provides businesses with an
    opportunity to grow their visibility on the
    internet and attract new customers for a
    relatively low cost. PPC marketing can be broken
    into four different categories

4
  • Search Engine Listings These ads are placed on
    organic results from Google, Bing, Yahoo! Search,
    or any other search engine. This is the most
    common type of PPC marketing used by businesses
    today.
  • Social Media Ads These ads are placed on
    social media pages like Facebook and Twitter.
    Your ad will appear in users' feeds when they're
    scrolling through their newsfeeds.
  • Display Network Ads These ads are shown on
    websites that have a high number of visitors but
    don't feature text-based ads, like YouTube
    channels and blogs. They're also sometimes seen
    on apps like Instagram and Snapchat.
  • Mobile-Based Ads These ads are broadcasted to
    mobile devices via banner advertisements that
    feature "call to action" buttons that

5
PPC Advertising
  • PPC advertising is a great way to drive traffic
    to your Amazon listing. PPC advertising is when
    you pay per click, or every time someone clicks
    on your ad. The more visitors you have who click
    on your ad, the more you pay for it.
  • Many merchants use Amazon's PPC marketing
    platform to increase their visibility and drive
    traffic to their website. With this type of
    marketing, it's possible to advertise on Amazon
    as well as other platforms like Google and
    Facebook.
  • Why would merchants use PPC marketing?
  • As previously mentioned, PPC advertising offers a
    low-cost opportunity for businesses to improve
    their online presence and grow their customer
    base quickly. It also allows businesses the
    chance to reach people who may not have otherwise
    found them or followed them on social media
    accounts like Instagram and Snapchat.

6
Ad Copy Optimization
  • One of the most important aspects of PPC
    marketing is ad copy optimization. You want to
    make sure your advert catches the eye of
    potential customers, but you don't want it to be
    too general. Different keywords are valuable for
    different audiences, so you need to find those
    words that can help you reach a specific
    audience.
  • In this article, we'll talk about the importance
    of ad copy text and why it's crucial you make
    sure it's optimized before investing in any
    campaigns.

7
Targeting the Right Audience
  • One way you can use PPC marketing to improve your
    Amazon sales is by targeting the right audience.
    The key to this strategy is understanding what
    your desired customer base looks like and
    determining how to reach them.
  • Whether it's through a search engine listing or
    an advertisement on social media, PPC marketing
    helps you target people who are likely looking
    for your products or services.
  • Once you know who your target audience is, you
    can set up an ad campaign that will appeal to
    these people. This allows you to present yourself
    as a trusted source and build awareness of your
    brand.

8
Thanks
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