Digital Marketing

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(No Transcript)
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What is Digital Marketing?

• Digital marketing is the use of the Internet to
  reach consumers. Digital marketing is a broad
  field, including attracting customers via Social
  media, search platforms, email, and more.

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Search Engines

• Google
• Bing
• Yahoo
• Baidu
• Yandex

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Search Engine Optimization(SEO)
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On Page Optimization
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Off Page Optimization- Backlinking
Outbound
Inbound
abc.com
xyz.com
Outbound
Inbound
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• Google Search Console- Analysis our website from
  search engine point of view.

• Google Analytics- Analysis our website from user
  point of view.

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Local SEO
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Facebook Ads
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Google Adwords1. Search Ads
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Display Ads
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Video Ads
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App Marketing
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YouTube Marketing
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Email Marketing
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ORM- Online Reputation Management
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What you can do after completion of this course?

• Can get a good job ranging from 12K to 30K as a
  fresher.
• Can start your own business.
• Can easily grab freelancing projects.
• Can promote your own business and services.