Google Ranking Related to SEO

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• Rankings in search engine optimization refer to
  the position of a site in a search engines
  results.
• It is not only the content relevance to the
  search term, but also the quality of the
  backlinks pointing to the page that affects which
  website appears higher on the SERP.

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How Do Google Rank Sites? Top Ranking Factors

• There are over 200 factors that Google takes into
  consideration before ranking them.
• Below listed are the top factors that Google
  considers before ranking a website, listed in no
  particular order
• Quality Content
• A pages speed
• Mobile user-friendliness
• User Experience
• Optimizing the pages of a website
• Internal links
• External links
• A Secure and Accessible Website

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High-quality content

• No one has ever claimed to rank well without
  quality content.
• Despite the popularity of blogs and websites,
  quality content is still vital to their success.
  The king is still your content.
• Information on your website needs to be valuable.
  Panda and Freds algorithm updates can lead you
  to create pages without real value.
• Despite being the biggest names in the content
  sphere, eBay and Apple are less than worthy
  contenders. Both brands have suffered from thin
  content in the past.

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• A high-quality page is one that keeps users on
  the page longer, reduces bounce rates, and
  provides them with useful information.
• These are the types of blog posts and guides that
  users and search engines alike care about.
• SEO today demands more from content pages in
  terms of well-written content and lengthy
  content. It is also important to keep these
  factors in mind in order to improve your ranking.
  Learn more about what is Google ranking and how
  it relates to SEO.

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Page Speed (Including Mobile Page Speed)

• SEO ranking factors have listed page speed as one
  of the top factors for years. In order to improve
  users web experiences, Google wants to make web
  pages load faster.
• Search engine optimization company Google
  announced a mobile-centric algorithm update in
  July 2018 that began affecting sites. Having a
  slow loading site could result in penalties if it
  is viewed on mobile phones.
• Take advantage of Googles mobile testing tool to
  evaluate the performance of your site.

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Mobile accessibility

• Crawling websites is done using mobile-first
  indexing by Google. As a result, the search
  engine mainly evaluates a page using its mobile
  version. Mobile-first indexing will be applied to
  all websites starting in 2021.
• The desktop version of your site may be flawless,
  but if it isnt optimized for mobile, your search
  engine ranking could suffer. Verify your web
  pages on various types of devices rather than
  just the desktop to ensure theyre easy to
  access.
• You can usually find features in most content
  management systems that can be used to accomplish
  this.
• In addition, you can utilize a free
  mobile-friendly assessment tool to obtain similar
  information.

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Page Experience/User Experience

• Artificial intelligence has been used to rank web
  pages by Google for a while now. RankBrain is the
  name of the signal. Other signals which influence
  your ranking also contribute to it. Among them
  are
• Click-through rate the number of people who
  click through from search results to your website
• Jumping back to the search results after somebody
  clicks on your page (or pogo-sticking)
• Visitors dwell time the amount of time they
  stay on your site once they have arrived
• The moment someone lands on your website doesnt
  like it, and leaves, Google will automatically
  assume its uninteresting. There is a chance that
  you might have a hard time ranking higher in
  search results if enough people do this.

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• Your content probably doesnt match the intent of
  the searcher. Perhaps you should choose a better
  keyword.
• When users stick around for a while after
  clicking through to your site, Google will see
  that you have content relevant to what they
  searched for.
• In this way, you will increase your search engine
  ranking when you optimize titles, descriptions,
  and content.

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Optimizing the on-page content

• An important component of page experience
  involves optimizing the invisible elements of
  your content and SEO strategy.
• Over the years, these aspects have evolved and
  continue to have an impact on the visibility and
  search engine ranking relevant to your target
  keywords.
• By updating H1 tags, for instance, Mockingbird
  saw organic traffic increase by 62.
• Additionally, Brand New Copy improved internal
  linking and metadata to boost organic traffic by
  48 percent.
• Is it worthwhile? I believe it is.
• Search engines and users can easily find your
  important content by optimizing your website.

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The metadata

• There are several examples of how on-page
  optimization will continue to have a significant
  impact well into the future

• You can include your title tag and page
  description in these elements the information
  that users see in SERPs about your site.
• Search engine results pages will sometimes
  contain content from the page that matches the
  users query and is dynamically inserted as the
  description.
• The following might look like that
• At the moment, put as much effort into your
  titles and descriptions as you can, however,
  realize that you wont always be using them.
• Meta tags are among the many SEO terms to know.
  You can easily increase the number of clicks from
  Google Discover by 300 by adding one simple meta
  tag.

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Featured Snippets
Schema

• Featured snippets, also called Position 0, are
  snippets of content that are served directly in
  search results that are taken from a pages copy.
• RankBrain is a very powerful algorithm and it is
  essential that you understand why your query
  wants a featured snippet and the search intent
  behind it.
• Search engines will serve your content in the
  featured snippet if your content relates to the
  intent behind the search query.

• Schema markup tells search engines more about
  your content through a hidden component on a
  website.
• Almost 600 different types of data can now be
  included in this 2011 creation.
• A websites schema can help search engines
  identify the most important information on the
  site.
• Rich snippets are displayed in search results by
  schema markup, which plays a key role in SEO.

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Discover Google
Linking internally

• A newer factor related to content is Google
  Discover.
• There is a lot more potential for organic traffic
  from Google Discover than from standard search
  results, similar to a Taco Bell combo box.
• Check the report in Google Search Console to see
  if you are ranking in Google Discover.

• An internal link is a link inside your site
  that references a different page.
• Your internal linking structure (and your search
  engine optimization) will be easier to navigate
  (and find) if its organized and tightly knit.
• Whenever you create a new page or piece of
  content, you must be aware of what pages you are
  linking to.

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• Creating topic clusters is a popular way to
  organize your internal links. Heres how it
  works Develop content around a single pillar
  topic which you can interlink across.
• If you are writing several articles about sales
  prospecting, lets say you are focusing on sales.
• A good source of information is an article that
  explains everything about sales prospecting in an
  ultimate guide.
• Subsequent articles covering related topics
  should link back to your main resource as well as
  others in the cluster.
• By doing so, the content can be indexed and
  understood easily by search engines.
  Additionally, topic clusters improve the users
  experience. Making your content easy to navigate
  will allow your readers to find what they need
  without having to visit multiple sites.

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• Heres what you need to remember SEO is useless
  without a properly built and working website.
• Maintenance might already be performed for bug
  detection or server errors.
• Performing a technical SEO audit of your website
  every couple of months is a good idea for search
  engine optimization. This will ensure your site
  is free of 404 errors, redirect loops, and broken
  links.

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External linking
Links pointing to your site

• Inbound links are one way Google determines the
  authority and relevance of your content.
• A backlink is an inbound link. You want to get
  links from as many authoritative websites as
  possible. Inbound links from low-quality domains
  should also be as few as possible.
• Inbound links can be found using tools such as
  SEMrush or any of the keyword search engines
  mentioned in the preceding sections.

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Links to Outbound Pages

• Additionally, you should make sure that your
  visitors see that your content is high quality.
  In order to accomplish this, you will need to
  link to authoritative, relevant sites.
• Does this mean that you should simply generate an
  excessive number of outbound links in order to
  increase your authority? Not at all.
• Basically, you shouldnt use anything other than
  credible websites that have the high domain
  authority to conduct research. Since you will be
  providing the most value to your users by doing
  this anyway, it makes the most sense to do it
  anyway.

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Websites that are accessible and secure

• As many people as possible can access your
  website by making it accessible. Making websites
  accessible is traditionally associated with
  people with disabilities, but it also benefits
  other groups like those who use mobile devices,
  or those whose internet connections are slow.
• Equal opportunities, regardless of ability or
  circumstance, are another definition of
  accessibility.
• It is also not fair to exclude someone from a
  website because of their visual impairment, just
  as it is not right to exclude someone from a
  physical building because they use a wheelchair
  (modern public buildings are usually equipped
  with wheelchair ramps or elevators). Our
  differences make us unique, but our similarities
  make us human, and that makes our rights the same.

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• The right thing to do is to make everything
  accessible. Many countries require that websites
  be accessible, which can open up some important
  markets you would otherwise be unable to reach.
• It is in everyones interest to build accessible
  websites
• As well as making your site more accessible,
  semantic HTML improves your SEO, making it more
  discoverable.
• Your public image will improve when you show
  concern for accessibility.
• By improving accessibility, you can also increase
  the usability of your site for non-computer
  users, such as mobile phone users and those with
  slow networks. These improvements are beneficial
  for everyone.
• Have we mentioned that some countries also make
  it a law?

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