Why is WordPress a Preferred Platform for Creating Websites?

1
ABK Digital
Marketing Agency and its services
2
Why is WordPress a Preferred Platform for
Creating Websites?
3
Benefits of WordPress

• In the year 2022, your digital store is more or
  equally important than your physical store for
  your business. To have a digital presence the
  most important aspect is to have a fully
  functional and interactive website.
• So the first step to having full exposure to all
  possible clients is to create a user-friendly
  website. Lately, customers interact with your
  brand through the website first, so creating a
  good impression is a must.
• How do you go about it?
• When it comes to creating a website,
  entrepreneurs look up to WordPress. Around 40 of
  all websites are powered by WordPress.
• So what is the reason WordPress has captured the
  web designing market rather than any other
  available platform?

4

• WordPress is a platform that anyone can use to
  build a website. Creating a professional-looking
  site that is well-designed needs an expert.
• Here, we will discuss the benefits of using
  WordPress as your web-building platform.
• We will first discuss the most popular site
  builder and the leading reasons why using it is
  beneficial for SMBs.
• Launched in 2003 and originally designed with
  blog sites in mind, WordPress is now among the
  top web-content management software for
  non-blogging websites.
• Here are the key reasons we recommend WordPress
  as a hosting service for small business owners.

5
Good for Redesigning

• In this digital age, almost all businesses have a
  website even if it is basic. From time to time,
  you need to upgrade your website for features and
  new page additions. However, making a brand new
  one would mean you lose on the current SEO and
  spend extra dollars on the new one.
• Also, you want to maintain your current domain.
  In such a case, redesigning the existing site
  will be the best option. WordPress as a platform
  is very compatible with redesigning. It has great
  flexibility, is simple, and is affordable.
• It gets updated with various themes and plugins.
  Changes like altering the website text and
  content or uploading new images are easy to do.

6
WordPress Allows full Customization

• As a small business, you may opt for pre-made
  templates for websites. These are great for
  beginners, however, thousands of other websites
  use these layouts. So when you want to stand out
  from the crowd, you need some expert theme
  customizations. WordPress offers over 11,000
  themes with various templates and plugins to
  choose from. You can get the exact features you
  are looking for from these options.
• With WordPress, you are always in control of
  future updates and can brand your web pages to
  exact specifications. All the custom plugins,
  color schemes, and unique designs will make your
  brand memorable to the users and they will have a
  good browsing experience on your site. With an
  interactive layout to choose from, the
  possibilities are endless.

7
Manage Blogs Using WordPress CMS

• Blog marketing is the best way of content
  marketing to boost your site SEO. It helps your
  online presence to grow and gets you noticed.
• Your website is the best place to show clients
  and search engines your expertise in your niche.
  It will help you get noticed in the SERPS and
  help you earn more web traffic.
• Did you know that running an active blog can
  generate 67 more leads monthly?
• WordPress designed as a CMS makes it an ideal
  platform to run a blog. Set up an RSS feed that
  syncs new content automatically, to list your
  blog feed chronologically.
• Auto-post recent content to your home page,
  enable email subscriptions to the blog or allow
  readers to leave comments as WordPress makes
  blogging simple, and high-tech at the same time.
• Make blogging interesting with Business custom
  WordPress development like adding GIFs or
  inserting links for social media shares.

8
WordPress means Scalability

• When you have a question about whether WordPress
  is good for a business website, the answer is
  YES!When your business grows, the website will
  need to keep up where you will need powerful
  servers or you will need to integrate new
  features into your site to get customer
  information more efficiently.
• Using WordPress ensures that you do not need to
  purchase all the elements you eventually need.
  You can begin as basic and then add new plugins
  and functionalities because lots of WordPress
  plugins offer free lite versions to try.
• You can add more product pages through
  WooCommerce website development, some of the most
  popular websites use WordPress, so you do not
  need to switch to another hosting service when
  you expand.
• To know more about blog marketing, read our blog
  Importance of blog marketing in brand building

9
WordPress is Search-Engine Friendly

• SEO rankings are the key to any businesss
  online survival. It involves keyword research and
  searches for metric analysis. WordPress offers
  various valuable SEO plugins and integrations.
  Here are some reasons why WordPress is great for
  SEO
• HTML coding
• WordPress has a simple HTML code system.
  Simple codes are easier for search engines to
  read and index and help rank higher on searches.
• Permalinks
• Incorporate keywords directly into the
  WordPress links, this helps search engines
  understand the content better
  creatingeasy-to-read URLs.

10

• Optimized images
• You can embed ALT tags and descriptions
  into the images on the website.
• Fast loading speed
• WordPress has various plugins specifically
  designed to boost loading speeds. They compress
  files and images, while other plugins are
  designed for caches.
• Mobile optimization
• WordPress optimizes accessibility for
  mobile users so its phone-friendly.
• Social media integration
• Facebook, Instagram, and Twitter accounts
  can be integrated into your website for users to
  share content.
• WordPress makes SEO look very simple for any
  website.

11
Aids In-House Security

• When many security breaches are due to human
  error, WordPress helps reduce this risk through
  multi-step security features for users.
• It helps designate multiple users/administrators
  for the website and also lets you designate
  access levels and procedure restrictions to
  keep you in control of who sees your information
  and what they do with it.
• It is easy to add or remove users and change
  their access restrictions as needed.

12
(No Transcript)
13
No External Software Integration

• WordPress does not require HTML-editing/FTP
  Software as it is designed to be a fully
  functioning system in its own right. No need to
  integrate external software to enable functions.
• All features come built-in with WordPress, with
  customized plugins that add a group of functions
  to a WordPress site.
• WordPress plugins have various features like
• Affiliate Link Management
• 301 Redirects
• Broken Link Checker
• Contact Form Builders
• SEO Management
• Website User Insights

14

• Landing Page Builders
• Email Service Integration
• SSL Certification
• Two-factor Authentication
• Cookie Tracking
• Automation Features
• Live Chat Support
• After downloading a plugin, you can access it
  through the Plugins Manager tab on the admin
  page.

15
Fast and Affordable Platform

• One of the main reasons WordPress is a favorite
  of web developers is that it is fast and
  affordable.
• There is no need to pay for extra features and
  most of the basic, essential WordPress plugins
  are free, and advanced plugins are affordable.
• While basic tasks are managed for free, bigger
  projects need the expert skills of designers and
  developers. But WordPresss internal setup
  enables fats coding.
• WordPress gives access to a preferred service,
  and it is a constantly improving platform to
  eliminate inefficiencies. There are fewer
  downtimes when developers work on your site.

16
Summing up

• Undoubtedly, WordPress proves to be the most
  affordable, fast, and safe platform for hosting
  your business website. The benefits mentioned
  above do not include all the benefits that you
  gain when you choose WordPress as your web
  development platform.
• It is not only easy to use, but also a powerful
  source and a global storage system that allows
  you to manage your website from anywhere in the
  world. These features make WordPress best for
  professional websites. For any professional
  development assistance, you can contact any
  reliable web development company which has a team
  of experienced web developers.
• Alternatively, you can visit our website to know
  how our team can assist you with your web
  development projects.