Brief Guide About Google Trends

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• It is a useful feature of Googles search engine
  that displays the frequency with which a
  particular search term appears in the sites
  search engine over a given period of time.
• You can use Google Trends to compare keywords and
  find spikes in keyword searches caused by events.
• Search volume indexes, as well as geographic user
  profiles, are provided by Google Trends.

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Google Trends A Quick Guide

• Google Trends what does it do?
• By visiting Google Trends, you can see what
  searches are trending and further explore each
  topic by researching it further.
• Recently, Google Trends published various search
  trends associated with Hurricane Irma, such as
  the top how to search queries in Florida and a
  list of relevant search terms across the U.S.
• To see how the search volume for a particular
  term has varied over time and in different
  locations, enter a search term into the search
  box at the top.

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• Choose your location, timeframe, category, and
  search type to get more granular information.
• Marketers can find a lot of value in Google
  search trends data.
• It makes sense to ramp up your marketing efforts
  during times when search terms relevant to your
  business are trending if you run a seasonal
  business (like a home and gardening supply
  store).
• Your Google Ads cost per click is likely to spike
  during spikes in search volume, so let your
  campaign budgets know when your services or
  products are trending.

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Google Trends can be used to boost your marketing
efforts in several ways

• Paid search campaigns can benefit from Google
  Trends data, which can inform cost planning and
  stocking. In addition, Google Trends can be used
  to find trending relevant or irrelevant terms you
  should use as negative keywords so you are not
  adversely affected by trending searches.
• Google Trends can help you learn what your target
  market searches for information about with regard
  to SEO and content marketing. Organizing your
  content around trending topics is an excellent
  way to increase traffic.
• See what topics are currently capturing public
  attention on Google Trends to inspire your ad
  creativity. Referencing a trending topic (such as
  an upbeat dance or music) in your marketing
  campaigns could help increase their engagement,
  whether youre using a radio spot, email blast,
  or Facebook ad.

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