Black Advertising

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BLACK ADVERTISING

• ForeMedia Group

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ABOUT
The Black Advertising sector is a vast one, and
it necessitates the participation of several
entrepreneurs of colour. Because of their race,
African-American agency owners were previously
forbidden from recruiting non-African-American
executives. Apart from that, black-owned ad
agencies were often thought to be less capable of
selling advertising to African-Americans.
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Historical Aspects of the Advertising Industry
and African-American Entrepreneurs
Paul Kinsey, a white advertising agency
executive, has a relationship with an
African-American woman in 1961, and she becomes
his wife later that year. This relationship
bothers his coworkers, who see him as
condescending and downright antagonistic. In
addition, in the 1960s, the corporation was
racially biassed. The company was created by an
African-American man in the 1970s, and he is
still its CEO today.
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Women in Black Advertisement
In the field of Black Advertising, women were
more welcomed than ever before. Despite the fact
that the advertising profession was dominated by
men, it was open to the idea of hiring black
women, and big agencies were actively recruiting
women. While the strategy seemed counterintuitive
at first, it was both socially and financially
sensible. Furthermore, advertising executives
were well aware that women made the majority of
purchasing decisions, and that hiring a white
woman would benefit the agency's bottom line.
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ForeMedia Group Location United Kingdom Contact
No. 44 208 158 5552 Email Id info_at_foremediagroup
.com Website https//foremediagroup.co.uk

• CONTACT

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