SEO AND EMAIL MARKETING

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SEO and Email Marketing
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• What is SEO?

Search Engine Optimization (SEO) is a marketing
technique in which you increase website traffic
by ranking organically on search engine result
pages. You do so by improving the quality of the
website such as its UI, content, outbound links
and backlinks.
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Types of SEO
There are 200 factors involved in ranking a
website. Broadly, the tasks involved for SEO are
divided into 4 types On-Page SEO Off-Page SEO
Technical SEO Local SEO
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On-Page SEO
This part of SEO involves optimizing the content
of the website, one of the most important
factors for ranking. It mainly involves
Keyword research Content writing Content
analysis Meta data optimization Internal linking
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Off-Page SEO
This is the part of SEO that is not visible on
the website. It majorly involves building links
that point towards our site. So, it involves the
following Competitor analysis Article PR
submissions Posting reviews on online
forums Social media marketing
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Technical
SEO
This involves tasks that are performed on the
website for its proper functioning, mainly by
the developer. It involves the following UI/UX
design Speed optimization Improving mobile
responsiveness Building a clean site structure
Indexing
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Local SEO
This is mainly applicable to offline stores, as
you focus on a specific area. By listing on
Google my Business with your business address,
you will be visible on Google Maps when people
are looking for a store nearby.
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What is Email Marketing?
In this form of marketing, you send newsletters,
offers and other updates about your company to
your customers or potential customers via email.
These emails are either signed up for through
your website or sent to customers who have made
a purchase online.
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How Email Marketing Affects SEO?
Email marketing can be used indirectly for
enhancing SEO. This is mainly done so by adding
links to your website and social media pages in
your email newsletters and messages. Heres how
it works
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Posting Newsletter Content on Website
This can be done easily as search engines dont
crawl emails. By adding the content to the
website, it becomes reachable to non-subscribers
too. Moreover, if anyone wishes to read it
again, it is easier to search on Google than in
the inbox.
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Since youre putting up the newsletter content
on the website to make it crawlable, it is
better to add more long-tail keywords to it.
Using Long-Tail Keywords in the Content
This is because they are more specific in nature
and hence easier to rank.
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Personalizing Content in Emails
This is an indirect way of improving SEO through
email marketing. When you address a customer by
name in their email, it tends to generate more
interest in the mind of the reader for your
brand. Hence, their chances of searching for
your website more increases.
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Retargeting Active Readers Maintain a list of
subscribers who actively read your emails and
click on the links you provide in the mail. They
are more likely to increase the traffic on your
website, thus improving your rank. Generate
Curiosity in Your Readers Providing content that
makes your readers interested in knowing more
will lead them to organic searching, which
should lead them to your site. This is another
indirect way of increasing traffic. Do You Ned
Email Marketing for SEO? If you have an existing
customer base, email marketing will really help
you expand it as it helps you generate more
traffic to your website.
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Contact Information
listen_at_webnware.com www.webnware.com 9351507607
_at_webnware