Best Logo Design Agency in London

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Best Logo Design Agency in London
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Why Is Logo Design So Important?

• A business logo is more than just a combination
  of symbols, letters, shapes, and colors. Its not
  simply a graphic and/or typographic mark that
  identifies your organization. It's the first step
  in building a memorable brand that lasts.

Logos are nothing new, and, when done right, they
can help maintain a connection to your clients
and customers throughout your businesses
lifecycle. One of the most famous logos in the
world, the Golden Arches - we don't even need to
mention the business' name do we? - has remained
essentially the same since 1968. And because it
was created with thought and care the McDonalds
logo is recognized by billions of people across
the globe, over 50 years since it was first
introduced. Doesn't your business deserve the
same? A Pearl Lemon Web logo can offer you that.
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The Power Of A Professional Logo Design

• How powerful can a good business logo be? Actual
  scientists have spent a lot of time researching
  that question. And every time the answer has been
  more powerful than you would ever have thought.
• Science has discovered that a good logo can do
  more than just help consumers remember your
  brand, it can change how they feel about your
  product. Researchers have found that the shape,
  size and colours used in a logo - especially a
  product logo - can even affect their decision
  whether to buy or not. A logo has that much power.

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Pearl Lemon Web's Logo Creation Process
At Pearl Lemon Web we understand the importance
of great looking logo design, but also how
important it is that a logo sends the right
message as well. Thats why we take the time to
get to know what a business does, what it stands
for and who it wants to reach before we ever put
pencil to paper. Pearl Lemon Web is a
professional logo design agency London. To
create a unique logo for a business of any kind
you have to understand it. We make sure we do.
How? We follow a tried and tested logo design
process that weve perfected over the course of
interactions with lots of satisfied clients
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Getting To Know You
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More Industry Research
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• This is a very important step in the professional
  logo design process. We'll talk with you and
  discuss not only what you hope to get from a new
  logo design but what your business does and what
  its values are.

• It's not enough to just understand a client's
  business, we want to understand the niche it
  operates in, its history, and the major
  competitors in the space

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Brainstorming
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Sketching
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• The Pearl Lemon Web team get together to
  conceptualize ideas and start making decisions on
  the possible design directions they can take.

• We begin to sketch out logo design concepts
  around the design brief and the research that has
  been completed.

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Design Execution
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Presentation
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• The design team elects the most promising logo
  design concepts and executes them digitally.

• Well present logo design concepts to you. How
  many we offer varies from client to client, but
  you'll always have options.

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Revisions / Approval
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Logo Design Delivery
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• We want clients to love the logos we create.
  After we have presented the logo design options
  we'll work with you to narrow down the choices
  and decide on the best one.

• With the logo design finalized it's executed in
  its final form and delivered to you in a number
  of sizes and formats. And don't worry, we'll
  always have copies backed up in case those files
  get lost somewhere down the line.

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Logo Redesign Services
Maybe you already have a logo, but you think it
might be time for a change. Redesigning a logo
can be a great way to refresh a brand, but do it
wrong and it can also be its downfall. There are
some circumstances when a logo redesign really
makes sense
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Your Company Is Shifting Direction
Your Logo Looks Dated

• Brand history is important, but that doesnt mean
  your logo should remain unchanged forever. Design
  norms change over time, and to stay relevant,
  your brand logo needs to adapt to those changing
  norms.

• A change in company direction is one major reason
  for a logo redesign. As a company evolves, its
  logo can quickly stop representing what the
  company actually does or stands for and consumers
  get confused.

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Your Logo Does Not Work For Digital
Your Company Has Outgrown Its Logo

• Often, when a business is just starting up the
  money just isnt there to execute the best
  branding. So maybe you did opt for a logo from
  one of those cheap and easy logo makers. But now
  that your business is growing that cheap and
  cheesy logo is holding it back and its time for
  something new, a logo design that represents how
  much your brand has grown and continues to grow.

• If your logo is older it may be too complex to
  work properly in the digital space. That fancy,
  complex logo that has looked great on your
  signage and apckaging for years my not translate
  well online.

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