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1
Leadership Analysis

• Steve Jobs

2
Introduction

• Under his leadership, the world got to enjoy
  technological advancements such as the
  introduction of personal computers developed
  smartphones that proved superior over others in
  the market increased popularity for animated
  movies introduced new ways of downloading and
  listening to music enhanced the efficiency of
  digital publishing and made retail stores
  popular.
• His contributions especially in the field of
  technology have raised him to great heights and
  despite his strict approach when dealing with
  employees, the leadership skills he possesses has
  brought him great success especially in the field
  of technology.

3
Background

• Steve jobs were born on 24th February, 1995 and
  was later adopted by Clara and Paul jobs
  (Parsons, 2018).
• When he was enrolled in college however, he
  dropped out after the first semester and
  entertained the idea of starting his own
  business.
• In 1976, he teamed up with Steve Woznick and
  started Apple in Steve Jobs garage (Parsons,
  2018).
• The company enjoyed great success due to the
  ingenuity of the two leaders and also the range
  of products sold.
• In 1984, Apple introduced The Macintosh which was
  among the most popular technological advancement
  in its time (Parsons, 2018).

4
Jobs Loci of control

• His personalities played a major role in the
  leadership approaches he took as he was unwilling
  to divert from something he believed in, even
  when social norms dictated otherwise James,
  2013).
• Instead of abiding to normal rules, Jobs relied
  on his passion, knowledge and experience to
  dictate what actions to take and this greatly
  helped him to differentiate his company and the
  products it sold from others in the market.

5
Jobs approach towards competitors

• While fixing the problem only required an upgrade
  for the iMac cd drive, Jobs opted for an
  alternative solution that ended up transforming
  the music industry (Elliot, 2011).
• Jobs led the development of the iPod, a device
  that gave the user access to a wide variety of
  music iTunes and ITunes store which allowed
  customers to buy, store, listen and share music.
• When the iMac was in the development stage, Jobs
  focused on making it a tool that would assist
  users to manage their videos and photos.
• He however neglected the music aspect and this
  greatly put the iMac at a disadvantage.
• Customers would use their personal computers to
  download and swap music and then rip and burn
  them in Cds for future use.

6
Limitations

• Most people described him as a strict leader who
  did not entertain employees that did not meet his
  expectations.
• He operated in the belief that the team was a
  major contributor on the success of the company
  and therefore only chose to work with the
  individuals who were best in their fields
  (Elliot, 2012).
• The belief greatly contributed to his harsh
  treatment of employees as he would fire them if
  anyone performed below the expected level.
• While it is true that Jobs had a tense
  relationship with his employees, his strict
  nature was of little significance compared to the
  positive impact that he had on them during the
  time they worked under him.
• Most of the employees not only stayed at apple
  but also made major contributions towards the
  development of the Mac Book, iPad, iPod, iPhone,
  App store and other features that would not have
  been possible without the leadership of Steve
  Jobs (Gallo, 2010).