Best Online Reputation Management For Doctors

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Online Reputation Management For Doctors
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• Regrettably, we live in a litigation society.
• Despite the fact that nearly every doctor makes
  every attempt to provide the best possible
  treatment to each patient, it is often impossible
  to keep everyone satisfied. When patients are
  displeased with their doctors, they commonly use
  internet means to convey their dissatisfaction.
• Worse, some doctors become embroiled in lawsuits
  and, through no fault of their own, receive
  negative press attention, which can lead to lost
  business and a ruined reputation. But is this all
  just one more of the downsides to 21st practice
  as a doctor? It does not have to be. Online
  reputation management for doctors, as both a
  public relations and marketing strategy, has
  become a standard service for some
  forward-thinking PR companies. Pearl Lemon PR is
  one of them.

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Why A Doctor's Online Reputation Matters

• Rather than begin by offering a long explanation
  about why your online reputation matters as a
  physician, we thought wed let these numbers from
  recent research studies speak for themselves
• 85 percent of Internet users between the ages of
  18 and 65 believe online reviews and evaluations
  posted by those they dont know are as
  trustworthy as personal recommendations from
  friends and family.

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• 33 of Millennials those born between 1982 and
  2000 actively look for healthcare information
  online and on message boards and are likely to
  give greater weight to information provided by
  medical professionals.
• 72 of adult patients begin a search for a new
  doctor online via a Google search rather than via
  their health insurers provider portals.
• 84 of patients say they research new primary
  care physicians and other medical practitioners
  online before visiting a doctors office.
• Positive internet reviews persuade 48 of
  patients to seek treatment outside of their
  insurance network because they value quality of
  care over cost.

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What Does Online Reputation Management For
Doctors Entail?

• Most doctors who do seek help with online
  reputation management do so because something
  negative is impacting their personal professional
  reputation and/or that of their practice. Its
  obviously a good reason to do so, and in the
  right hands, in those of a specialist
  practitioner like the Pearl Lemon PR team, it can
  be surprisingly effective.

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Dealing with Negative Reviews and Media Coverage

• Repairing a damaged online image is not easy,
  though. The fundamental fact about online
  reputation management for doctors is that
  negative reviews and negative news coverage do
  not go away. Once a review has been left for them
  on a site like Yelp!, Healthgrades, Google My
  Business and more, removing it can prove almost
  impossible, even if it is unfair. Some doctors
  even go as far as to pursue expensive litigation
  to have them removed and fail.

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• Whats the best way to get rid of negative
  content? By replacing it with a simple formula
  for success take advantage of Googles search
  algorithm by developing valuable content that
  pushes unfavorable content linked with a
  companys name past the first page.
• It isnt something that happens overnight. And
  saying it can be done is easier than doing it.
  However, there are specific white hat PR and
  marketing tactics that may be used to rebuild
  your internet image, regardless of your industry.
  Tactics that the Pearl Lemon PR team are
  considered proven experts in (and we have the
  testimonials to prove it) as leading providers of
  online reputation management for doctors.

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Promoting a Positive Online Image

• As you know, prevention is always better than
  cure. So why wait until negative online content
  threatens to damage your reputation before
  actively working on your online reputation
  management for doctors? Building a positive
  reputation online via effective PR and marketing
  strategies offers all kinds of advantages.
• Not only will you help create a positive search
  profile for potential patients to discover during
  their online research, but many of the online
  reputation management for doctors strategies we
  make use of at Pearl Lemon PR will even improve
  your SEO, allowing those patients to find you
  first, ahead of your competitors.

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Review Management for Doctors

• Not only are there more people reading reviews,
  but there are also more people writing them.
  According to the Pew Research Center, 38 of
  customers never submit internet reviews for items
  or services. However, this is changing. In 2020,
  72 percent of Americans said they had left a
  review for a local business, up from 6 percent in
  2019. As a result, its critical to keep up with
  new reviews about you or your clinic. This can be
  very time-consuming, however, which is why many
  doctors and healthcare practices dont do it.
  Working with Pearl Lemon PR means youll have a
  dedicated team watching ALL the review sites at
  ALL times, allowing you to offer thanks to those
  who leave positive reviews and address any
  negative reviews immediately. A measured response
  to a negative review can often turn it into a
  positive! We will also help you implement ways to
  encourage more of your patients to leave reviews,
  something that will boost your SEO as well as
  your online reputation.

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Thought Leadership for Doctors

• When it comes to healthcare services and doctors,
  consumers search for more than just reviews.
  They, like everybody else, are increasingly using
  Google and the Internet to investigate health
  disorders, healthcare treatments, and other
  health-related concerns.
• If you and your clinic provide the factual,
  helpful content people need, they are much more
  likely to schedule a consultation with you.
  Additionally, they will already have the
  impression that you are a reliable, knowledgeable
  source of valuable information.

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• Written content is a good place to start, but
  videos, podcasts, and even television and radio
  appearances can all help you establish yourself
  as a thought leader in your profession. The
  person who the media, in all of its
  manifestations, looks to for trustworthy
  information. We call this thought leadership in
  marketing and public relations, and it can be a
  powerful force for doctors online reputation
  management and brand development success in the
  proper hands.
• At Pearl Lemon PR, we use tried-and-true tactics
  to position our clients as thought leaders. We
  assist you in identifying and leveraging earned
  media opportunities as well as developing the
  most effective owned media. We can also provide
  media training if you have no prior experience in
  front of a camera or behind a microphone.

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The Pearl Lemon PR Difference

• Pearl Lemon PRs seasoned staff goes above and
  above for every client when it comes to online
  physician reputation management. With a
  full-service public relations campaign, we can
  also help you promote your clinic as the go-to
  location for healthcare advice and treatment,
  even for people who (think) they dont like
  doctors. Get in touch with us to learn more about
  how we can assist you.

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