Why do you Need a Blog?

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Why do you Need a Blog?
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• A blog, a term derived from "Web Log", is a
  collection of thoughts or analysis on a topic or
  topics of the person running the blog.
• There are now tens of blogs started every minute
  of the day. This obviously means it is now a
  crowded market, which makes it even more
  important that a blog is good enough to stand out
  from the crowd.
• Blogging Revolution.
• In the yesteryear, well, actually not that long
  ago, but when blogs first started appearing on
  the internet in the 1990's, they were often a
  simple a collection of thoughts from individuals,
  often on the daily happenings in their lives. No
  matter how dreary, they were often compulsive
  reading, something I guess, typifying our big
  brother culture.
• However, more recently, blogs have become much
  more commercial with topics that have greater
  commercial value. People have started to realize
  blogs, especially popular ones, can make
  substantial money for the proprietor from
  advertising revenue.
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• Potential of a Blog.
• In theory, the more popular a blog is the greater
  its value to advertisers as they have a greater
  concentration of mass in terms of users and,
  therefore, greater opportunity to expose their
  products and services to the visitors on those
  blogs. In terms of pay-per-click (PPC)
  advertising, higher traffic is likely to mean
  greater number of clicks.
• There are certain characteristics that are shared
  by popular blogs no matter which topic(s) they
  cover.
• Why do you Need a Blog?
• People love something for nothing. If you provide
  regular advice and helpful tips on your blog
  about something, then it is likely to draw
  regular visitors. Free helpful information - even
  if it's a collection of links to other
  sites/blogs can still attract lots of visitors.
  The key here is to find such information on a
  regular basis to attract many repeat visitors.
• This will also result in increase in popularity
  of your blog through natural linking - the
  equivalent of marketing through word of mouth.
  Links, especially on other high traffic sites or
  blogs about your blog will lead to a steady
  stream of traffic from these links, but they will
  also boost your search engine rankings because
  major search engines put a lot of weight onto
  natural linking patterns.

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• How to Build a Successful Blog?
• 1. Write your Heart.
• One certain way to attract large traffic is to
  either provide tutorials that people find
  extremely useful which they will link to, or
  providing free downloads of useful tools. These
  tools can be anything such as web tools for
  people to develop their sites and blogs or help
  to improve the quality of offerings on their
  sites or blogs, free financial tools to help
  people better analyze their income and
  expenditure, etc.
• 2. Add Personal Value.
• In addition, it greatly improves your reputation
  on the Internet as so many people start
  recommending your blog. Of course, with so many
  people linking to your site, which acts as a
  "vote" for your blog from everyone linking to
  you, the search engines will take that as an
  affirmation that your blog is of great value and
  move your rankings higher.

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• 3. Spread the Words.
• Commenting daily on interesting stories on
  different subject matters is a good way to draw
  traffic. Making interesting observations on them
  together with a link to their original source is
  a great way to capture regular readers. Let's
  face it, most of us like to catch up on daily
  news, but today, we do it in different ways to
  gone days before when we all sat around our
  television set.
• 4. Be an Authority Writer.
• Another way to draw many repeat visitors is to
  provide great analysis on latest news and big
  stories that are in development on the topics
  covered on your blog. The analysis has to really
  stand out. You have to convey yourself to your
  readers almost as an expert i.e. an authority on
  the subject matter, which of course acts like a
  magnet for visitors. So, providing a unique
  perspective will always have people coming for
  more.
• 5. Catch Their Attention.
• People love entertaining themselves when they are
  browsing the internet. This is why entertainment
  sites tend to draw a lot of traffic. A blog with
  lots of funny clips and jokes tend to become big
  hits because they tend to get linked on lots of
  other sites.
• One way to attract attention through your posts
  is to be shocking by posting something
  controversial that gets noticed.