How to Collaborate Smoothly With Your Video Production Company

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How to Collaborate Smoothly With Your Video
Production Company
hello_at_zakagency.com
020 3195 5250
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020 3195 5250
Working with a video production company is an
exciting time when a brief you are passionate
about can come to life. You likely spent some
time researching the agency in question and are
looking forward to the collaboration. Like in
any long-term project where a lot of time and
money are at stake, however, specific challenges
stand in the way of smooth sailing. With a bit of
mindfulness, these can be avoided. Of course, you
can only control your side of the interaction,
but its worth making sure that the buck doesnt
stop with you.
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hello_at_zakagency.com
020 3195 5250

• In this post, well discuss how to ensure your
  collaboration with a video production company
  goes as smoothly as possible.
• Be Clear About Your Vision
• A video production company can only create a film
  that meets your vision if they understand it.
  Remember, an agency is likely new to your brand,
  so they will need a little hand-holding until
  they know exactly what youre about. A good
  agency will ask the right questions to start this
  conversation. Still, it helps if you share your
  foundational vision, like
• Your brands purpose, vision and values
• How the project contributes to your content
  strategy
• What the objective of the brief is
• This is a meaningful conversation to have, even
  for one-off projects!
• Create a Distribution Plan

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020 3195 5250

• How content type is prepared depends on where it
  will be distributed. Different channels have
  different best practices that a production
  company will consider. Deciding on your
  distribution strategy upfront is essential for
  video production, primarily because of just how
  many moving parts go into making a great video.
• Also, let your video agency know if there are any
  specific requirements for the final project. For
  example, that content will need to fit into a
  30-second ad.
• Nail Your Project Brief
• Your project brief is vitally important to the
  success of a project. Its what your partners
  will use for guidance as they develop ideas and
  create a vision.
• There are a lot of common pitfalls with project
  briefs that can delay the project, confuse the
  team, or make it difficult to align the final
  vision.
• Dont be too ambitious. If youre working with a
  concise ad, be aware that there are limits to how
  much you can cover. Dont overestimate

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• your budget. Shoot for the moon, and in this
  case, you might end up in the vast emptiness of
  space.
• Translate any industry-specific, confusing
  terms. Your video agency is an expert on video
  production but might not know anything about the
  automotive parts you advertise to a specific
  client.
• Dont be too vague! Use descriptive words to
  emphasise what feeling you want your project to
  invoke in the audience. The more specific you can
  be, the clearer a vision youll produce for your
  video production partners.
• Keep it short. Dont make your video production
  company read through an entire handbook to
  understand your business. Communicate what you
  and the project are about concisely. It doesnt
  hurt to help your video production company get as
  excited about the brief as you are!
• Take an Agile Approach
• Many video production companies nowadays take an
  agile approach to

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020 3195 5250
any new project. This means they will create
ideas, then iterate them through feedback, and
keep going in small steps until they have found
the perfect solution to a brief. For this to
work, you need to be part of the process. Be
willing to give feedback frequently and stay
involved with the process. However, dont narrow
down ideas from the start, and be open to new
perspectives. Instead, you should be an active
part of the brainstorming process and consider
the agencys expertise. ZAK works with an agile
video production company in London to bring the
visions of unique, mould-breaking brands to life
freshly and excitingly. So to start telling your
brands story, get in touch today!
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hello_at_zakagency.com
020 3195 5250
Contact US
Address- Sweeps Bldg, 6-7 St Cross St, Holborn
London, UK - EC1N 8UA Email Id-
hello_at_zakagency.com Contact Number- 020 3195
5250 Website- https//www.zakagency.com/