Customer Centric Sales

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Customer-centric selling is a sales strategy that
eliminates traditional sales techniques that are
concerned with promoting the product in favor of
a more personal approach with customers.
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A customer-centric sales approach focuses more on
listening, addressing the needs of customers,
asking the right questions, identifying
pain-points, and creating long-lasting
relationships. It is a strategy worth considering
in your employee development solutions.
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Customer-centric sales means that you engage more
fully with your prospects. Establish yourself as
a thought leader and a strategic resource in
their market segment. 
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The concept of customer-centric sales rests on
prioritizing empathy for the customer above all
else. Its about listening, genuinely
understanding their problems, working out
possible solutions, and showing how your product
or service can be the right solution.
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Ultimately, customer-centric selling revolves
around the idea that empowering customers is more
important than convincing them.  Youre going to
be operating based on their needs, sharing
ownership in their chosen solutions and working
on their timelines, not yours. Customer-centric
selling is an innovative approach to sales that
can greatly increase your revenues.
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Company Sales Mission Statement Do you have a
company sales mission statement?  If not, create
one and keep it simple. People are hit with
hundreds of advertising messages a day, so they
dont want to search through long messages to
determine exactly what you are selling.  Keep it
short, simple and attractive.
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This will set you apart from your competitors who
all have similar services and products but arent
putting forth the necessary effort to attract
peoples attention.  Your company sales mission
statement can describe your Customer-Centric
Sales Strategy.
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Create Unique Content Online content is a
valuable resource for many people. Talented
writers can create short articles using search
engine optimization practices. These articles can
pull online traffic to your website that can be
turned into leads and sales. Ensure your content
is unique, inviting and compelling.
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Talented writers say that when we substitute the
word should  with the word might, people are
invited to consider new options.  Become a
valuable resource for your customers by making
your content the first place to go for advice,
tips and guides.
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Ask the Right Questions Many businesses
underestimate the power of questions. If your
current sales pipeline is not what you want, what
might you do to strengthen it?  What might you do
to move the current prospects to either a yes or
no in the next 30 days?  What can you do to speed
up closings?
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 What can be done to improve conversion ratios
and close rates?  What might you do differently
to stop losing business to the competition?  What
can you do to improve the accuracy of your
pipeline forecast?  What might you do to exceed
your sales growth goals? 
Contact us for more discussion of
Customer-centric Sales Strategy as an employee
development solution.  
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