Best institute of digital marketing

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NATIONAL INSTITUTE OF DIGITAL MARKETING BEST
DIGITAL MARKETING INSTITUTE IN BANGALORE
PRESENTED BY SUNIL KUMAR M
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What Is PPC?
PPC stands for pay-per-click, a model of
internet marketing in which advertisers pay a
fee each time one of their ads is clicked.
Essentially, its a way of buying visits to your
site, rather than attempting to earn those
visits organically. Google Ads is the single most
popular PPC advertising system in the world
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WHY IS PPC SO GREAT?

1. MOST MEASURABLE ONLINE ADVERTISING CHANNEL
2. WE HAVE COMPLETE CONTROL
3. ALLOWS YOU TO REACH A HYPER TARGETED AUDIENCE
4. RESULTS ARE FAST

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Google Ads
Google Ads is the PPC advertising system in the
world. The Ads platform enables businesses to
create ads that appear on Googles search engine
and other Google properties.
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KEYWORDS BUDGET
YOUR BUDGET IS THE LIFELINE OF YOUR PPC CAMPAIGN.
WITHOUT THE PROPER BUDGET IN PLACE, YOU ARE
LOSING OUT ON PAGE POSITION AND AD FREQUENCY.
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How To Manage Your PPC Campaigns
Add PPC Keywords Add Negative Keywords Split Ad
Groups Review Costly PPC Keywords Refine Landing
Pages
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LANDING PAGES
LANDING PAGES ARE THE FINAL DESTINATION URLs THAT
WE SEND PROSPECTS TO VIA THE PPC AD. TYPICALLY,
THE LANDING PAGE IS THE HOME PAGE OF YOUR
WEBSITE.
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WE ALL KNOW HOW THIS STORY GOES... PPC CAN DRIVE
TRAFFIC IN THE INTERIM, ESPECIALLY
FOR LEASE-UPs. SEO IS THE ULTIMATE DRIVER, IN
THE LONG RUN.
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