Artificial Intelligence: Using it in SEO Content Creation

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Artificial Intelligence Using it in SEO Content
Creation
Theres a good probability that youve gone
through an AI-generated copy in the last few days
but couldnt spot the difference. Artificial
intelligence and machine learning are making
incredible influences in all sectors, and
content creation is no exemption.
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As more businesses realise the need for
organic traffic and attempt to drive more
customer engagement, the necessity for
original content is meant to increase. But
the good news is that machines are no wherein
keeping up with the increasing content
demand. No matter what kind of content you
write or what stories your brand portrays,
theres a good probability that robots can
help you do it more effectively.
Can Artificial Intelligence replace human
writers? Can AI replace human creativity? This
question has raised anxiety among some
professional writers. But the truth is that even
AI has its own limits. Creativity, passion, and
compassion are human traits that machines can
never imitate. Human writers will always have a
one-up in content creation as only they can
write an experience in the most engaging and
thought-provoking way.
How does AI writing work? The topmost AI
writers in use today employ Natural
Language Processing (NLP) to predict text
based on the input that you feed it. Whenever you
insert a query into the AI writer, it scans for
data associated with your input from millions of
websites. Then, the language-driven software
converts the data into human language, applying
grammatical and punctuation guidelines, sentence
structure, and some other variables.
4 ways AI can improve the content-creation process
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• Look for fresh topics and keywords
• Some writers strive to create content at
  scale because they dont know what topics to
  write about next. But thanks to AI, you can
  generate hundreds of content topic ideas and
  keywords in just a few seconds. It enables you to
  look for the ideas your audience expects the
  most. Moreover, it helps you envision the
  internal linking openings you can discover for
  SEO benefits.
• Gather user-generated content
• Knowing how impactful user-generated content
  (UGC) is to your marketing campaign, you
  dont want to miss out on any brand-related
  post or comment your customer makes on
  social media platforms. Luckily, AI can help you
  recognise and gather customer feedback related to
  your products.
• It achieves this task utilising
  visual-recognition technology and natural
  language processing. Visual- recognition
  technology recognises images of your products
  while natural language processing tracks huge
  amounts of content from users about your brand on
  the internet.
• Optimise content for SEO
• The competition to rank becomes sterner by
  the day, and the stress of creating
  top-ranking content can be crushing. Gratefully,
  AI-powered SEO can enhance your rankings and
  organic traffic by exploring hidden
  opportunities, like back links and related
  keywords.
• With ultra-quick processing abilities, the AI SEO
  algorithms can search the web for content created
  using that keyword and reveal content gaps to
  exploit. Even for existing content, the AI
  algorithm can increase the ranking by rewriting
  lines to be keyword-centric.

4. Enhance content for landing pages and campaigns
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AI allows content creators to increase
marketing performance with interactive
landing pages that attract maximum customer
engagement. It accomplishes this goal by
constantly learning proven copywriting
formulas and deploying them to create
high-quality content and design for landing
pages. One of the ways it finishes this task is
by matching users keywords with custom images
that mirror their interests. If the landing page
is already present, the AI algorithm can do an
in-depth analysis of the pages content and offer
design and wording suggestions for
improvement. Now that you have learned
about content-creation improvement using
AI, its necessary to acknowledge that these
tools are simply content-creation resources not
final resorts. Some of the tools are still in
their trial stage, and even the most developed
ones may not be able to understand your brand
goals as good as you do. AI content writing is
just beginning and has a long way to go. But
nothing can replace the human touch of a writer.