Inbound vs Outbound Marketing | Digital Dnyan Academy

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Inbound and Outbound Marketing

• Digital Dnyan Academy Pune

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Intro

• Inbound marketing is a vital approach to creating
  valuable content that aligns with the needs of
  your target audiences and inspires long-term
  customer relationships.
• Outbound marketing involves proactively reaching
  out to consumers to get them interested in a
  product. By contrast, inbound marketing centers
  on creating and distributing content that draws
  people into your website.

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Inbound vs. Outbound

• Inbound Marketing
• Pulls interested readers in
• Solves consumers' needs
• Interactive with readers
• As helpful content is consumed, audience members
  become leads
• Where you see it websites, blogs, eBooks, opt-in
  emails, social media

• Outbound Marketing
• Written to sell products
• One-way communication
• Disrupts whatever content is being consumed
• Where you see it TV ads, billboards, pop-up
  internet ads, telemarketing, magazines

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Advantages of Inbound

• Reduced expense
• Higher trust and credibility
• Quality traffic and leads
• Opportunity to learn and evolve
• Attract visitors
• Convert visitors into leads
• Nurture leads into customers
• Delight customers

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Advantages of Outbound

• Brand
• Interaction
• Quick Sales
• Easier to implement
• Instant results
• Easier Targeting

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Conclusion

• Now a days, more businesses have taken a
  content-first approach to drive marketing
  efforts.Over the last decade or so, inbound
  marketing has taken over the internet, and
  outbound marketing has become less popular.
• Outbound marketing is any ad or campaign that is
  designed to attract your audience's attention.
• Digital Dnyan Academy helps you to understand
  these terms efficiently and help you to choose
  among these two wisely.

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Thanks!

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