Grow with KEI Partnership for Life – Updated

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Grow with KEIPartnership for Life
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CMDs Message
First and foremost, I hope you and your loved
ones are safe and healthy. The world is tackling
an unprecedented crisis with the outbreak of the
coronavirus pandemic. In this unusually changed
landscape, we, at KEI are focused on navigating
this phase of uncertainty by staying well
positioned for growth acceleration.   Talking
about my vision for KEI, I aspire to make KEI
emerge as the worlds leading electrical cables,
wires and allied businesses company. In over five
decades since its establishment in 1968, KEI has
been ranked among the top cable manufacturing
companies of the world with a strong hold in the
domestic market as well as global presence in
over 45 countries.   As far as retail business
goes, our focus remains on growing our dealer
network by deepening our engagement with our
channel partners and influencers to widen our
customer base. As part of our new distributor
development program, I would like to introduce
you to our new initiative Kutumb One Family.
One Goal. Under this program, we aim to
strengthen our distributor network by creating a
lifelong association of trust, success and unity.
I sincerely look forward to you getting
associated with KEI and Kutumb and hope that we
inspire you to build a strong bond with us that
aspires you to many victories together.
Mr. Anil Gupta CMD KEI Industries Limited.
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ED Sales Marketings Message
Dear Stakeholders,   During the past few years
KEI has made substantial investments in enhancing
the house wire production capacity, inducted
manpower for lifting our service levels and
adopted cutting edge technology for enhancing
operational efficiency. Today we have PAN India
550 sales and marketing personnel, 38 marketing
offices, and 22 depots, and all this have helped
us increase our presence and grow our sales by
200 during the year. We firmly believe that
technology allows us to bring our entire suite of
products and services on a single platform and
interact and engage with the customer far more
often than it was ever possible. With the help of
technology in the last few years, KEI has gained
operational efficiency and engaged better with
loyalty schemes run digitally. As we continue to
strengthen these capabilities, we will be rolling
out KEI Connect which be an end to end
channel management software, enabling better
decisions and bringing in more speed and
efficiency. Our focus is and always will be
towards enhancing the value base of all our
stakeholders by offering increased revenue
growth, loyalty benefits, and success
opportunities. With excellent capabilities,
clear competitive strengths, an experienced team,
financial stability, and our robust business
model we are confident that KEI can be a strong
ally for manifesting your dreams. We look forward
to making you a part of KEI Kutumb.
Mr. Manoj Kakkar Executive Director Sales
Marketing KEI Industries Limited.
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GROW with KUTUMB
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GROW with Largest Most Admired Wires Cables
Brand
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Organization You Can Trust
5000 Crore Turnover
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50 Year of Legacy
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Rs. 5,599 Crore Market Cap.
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Presence in 45 Countries
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Biggest exporter in WC
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Expertise You Can Trust
Our Manufacturing Plants
Bhiwadi (Rajasthan)
Chopanki (Rajasthan)
Pathredi (Rajasthan)
Silvassa (Dadra Nagar Haveli )
Chinchpada (Dadra Nagar Haveli )
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Expertise You Can Trust
Widest Product Range 0.5 sqmm to 400 kV
House Wires
Winding Wires
Stainless Steel Wires
Single Multicore Flexibles
Control Cables
EHV Cables
HV Cables
Instrumentation Cables/Solar Cables
LV Cables
Co-Axial Cables
CCTV Cables
Telephone Cables
CAT 6 Cables
Thermo-couple Cables
Marine Offshore Cables
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Expertise You Can Trust
SUPER BRAND Since Several Years
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Expertise You Can Trust
Corporate Social Responsibility
Skills Development Initiative supported by TATA
STRIVE to educate the aspiring Electricians
ISKCON Mid Day Meal Program
Shiksha Jyoti An Initiative to support Girl
Child Education
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Network You Can Trust
Supplying Products to more than 45 Countries
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Network You Can Trust
Pan India Presence
1500 Channel Partners
15K Retail Network
100K Electrician Network
36 Branch Offices
21 Warehouse Depots
500 Relationship Managers
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GROW with World-Class Quality and Reliability
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Certifications You Can Trust
NABL
ISO 90012015
ISO 450012018
ISO 140012015
SABS
UL
CE
Widest Product Range
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Quality Capabilities You Can Trust
Ultra Modern CCV LINE with Dry Curing Process
Equipped with Most Modern Machines
Gravity Feed System
In House Innovation Testing
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Quality Capabilities You Can Trust
91 Bobbin Stranding Machine
Material Composition Spectrometer
Widest Product Range
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International Standards / Compliance
Widest Product Range
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GROW with Best in Class Product
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Safety You Can Trust
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Industry Leading Wire You Can Trust

• In-house PVC Manufacturing - Better IR Properties

High Frequency Spark Tester To Detect Any Faulty
Product
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Product Delivery You Can Trust

• Strong Packaging
• Well-designed laminated boxes
• Creaseless packing
• Moisture Resistant

100 Length Guarantee
End-to-End QR Code Delivery System
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GROW with Most Rewarding Partnership
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30-day Get Your Business Running You Can Trust
7-Day Set-up and Stocking
10-Day Retail Sale Activation
3-Day Administrative Processing
10-Day Retailer Opening
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Industry-Best Business Development You Can Trust
Nukkad Electrician Meetings
Retailers Meeting
Local Promotions
Live Project Scouting
Loyalty Programs
Architect / Influencer Network
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Industry Best Awards Compensation
Attractive Incentive Schemes (with MTS and DTS)
XXX Distributor / Retailer Margins
Online update of your incentive scheme status
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THANK YOU