What is Amazon Backend keywords ?

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What Is Amazon Backend Keyword? How To Use Search
Terms For SEO?
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What Is Amazon Backend Keyword? How To Use Search
Terms For SEO?
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What Is Amazon Backend Keyword? How To Use Search
Terms For SEO?
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Amazon Backend Keywords
Amazon backend keywords is an area designed for
Amazon sellers from SEO point of view. Here you
can add additional 255 characters to target
keywords and search terms your audience search on
Amazon. It is hidden to the visitors on the
listing page but visible to the Amazon bot
(alogirthm) who reads and index it.
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Benefits of Backend Search Terms
Get Your Listing Indexed Faster For Major Key
Terms
As explained, Amazon A9 algorithm reads the
search terms content. So, it gives you an
opportunity to get your listing keywords indexed
quickly.
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Additional Space to Add Uncovered Words
Amazon has a limited space for titles, bullet
points, and description (2000 characters).
Sometimes, you need to compromise with few words
to fit the characters limit. Amazon backend
search terms helps you associate the remaining
words to your listing.
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Gain More Visibility
Adding major keywords to search terms area will
signal A9 algorithm regarding your target
audience. Your listing will be visible on exact
and broad match keyphrases on the Amazons search
page.
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Amazon Rules For Backend Search Terms

• You can add up to 255 characters in the search
  terms.
• You should not repeat a word in limited character
  set.
• Avoid adding your brand name..
• Do not use competitors brand name and ASINs.
• Use spaces to separate words

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• Avoid use of subjective words like cheapest, on
  sale, best, and amazing etc.
• Amazon algorithm does not read supporting words
  like a, an, or, for etc. So, better not to use
  them to get more space for other words.
• Avoid misspellings. Amazon smart search algorithm
  feeds best search results to customers who
  mistype a spelling.
• Avoid temporary words like month, date, year, and
  brand new etc.

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Best Practice to Write Backend Keywords In Search
Terms
Before we proceed the best ways to prepare
backend words. Have a look to the image, a good
example of using search terms effectively. All
are matching the product features and attributes.
This is an ideal way of writing search terms as
per Amazon standards. Now lets proceed, how to
prepare such content for your product.
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Do Keyword Research and Find Out Frequent Words
As explained, this section is intended to give
your ASIN more visibility. So, plan the best
content to boost your SEO efforts. Use Amazon
search as a tool to prepare a list of user
generated keywords queries. Type your product
name and Amazon will show you list of queries
users searches to find your product.
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Other languages
Think of second most popular language in your
marketplace. Translate the target words and add
them to backend search terms. For e.g. Spanish is
one of the major speaking languages in USA.
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How To Add Content To Backend Keywords?
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Step 1
Login to seller central. Go to InventorygtManage
Inventory
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Step 2
Click Edit button on the listing you want to
add backend keywords.
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Step 2
Click Edit button on the listing you want to
add backend keywords.
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Step 3
Open Keywords section on the edit page. Open the
keywords section.
Put the keywords in the Search Terms input
field. You are done.
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FOR MORE INFORMATION VISIT SITE
www.fbafbm.com
THANK YOU!