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ABCDE001

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Title: ABCDE001


1
DIGITAL MARKETING

  • THE MODERN WAY OF MARKETING

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DIFFERENCE BETWEEN DIGITAL Traditional marketing
  • Traditional MARKETING
  • DIGITAL MARKETING
  • It has low cost high ROI
  • Medium SEO,SEM, PPC, Email marketing, content
    marketing.
  • You can track the results
  • Its market CAGR 18.6
  • Digital Marketing is cost effective that
    traditional marketing
  • You can select your targeted customers.
  • . It has low cost high ROI
  • . Medium Newspaper, Television, Radio,
    Billboard, Print media etc.
  • . You cant track the results
  • . Its market CAGR 12.6
  • . Traditional Marketing is very expensive than
    digital.
  • .You have no choice to select the targeted
    customers.

3
Advantage of Digital marketing
  • Real Time Result
  • Using Digital marketing we can run the campaigns
    for various requirement and as per your need you
    can get traffic to your website.
  • It saves your precious time It is measurable.
  • It is low cost marketing which gives you high ROI.

4
TYPES of digital marketing
  • 1) SEO- It is a process of orienting your website
    to rank higher on search engine result
    page. It helps you in generating more leads for
    your business.

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2) SEM (search engine marketing)
  • The purpose of SEM is to generate high volume
    relevant leads in shorter period of time but for
    this you have to pay for it.
  • You can get measurable results from it.

This Photo by Unknown Author is licensed under CC
BY-SA-NC
6
3) CONTENT CREATOR
  • It is new way that businesses connect with their
    audience outside of selling a product or service.
  • A content creator need to be both a storyteller,
    writer data analyst.
  • As a content creator your job is to understand
    your targeted audience their needs.

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4) AFFILATE MARKETER
  • It is the process of selling products of other
    people by getting commission on every sales that
    they do.
  • The market size of affiliate market is 12
    billion dollar globally in 2019 It is estimated
    that itll grow to 15 billion dollar till 2026.
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