Title: Future of business - Digital Marketing
1Future of business - Digital Marketing"
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2What is Digital Marketing?
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- When company promotes its products or services
using electronic media, it refers to digital
marketing. - Cost efficient
- High return on investment
- Growth options for small business
- Easily adjustable
- Easy targeting
3Benefits of Digital Marketing
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- 247 Marketing
- Easily measurable
- Brand awareness
- More Targeted Audience Reach
- Lead generation
- Stay Connected With Your Customers
- cost-effective
4What are types of Digital Marketing?
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- Pay Per Click Advertising (PPC)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Email Marketing
- Content Marketing
- Social Media Marketing
- Influencer Marketing
- Mobile Marketing
- Affiliate Marketing
5How digital marketing can help you grow your
business
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- It takes less time to fetch business credibility
than traditional marketing - Cost-Effectiveness compared to traditional
marketing - Can be use for Mobile consumers
- The power of potential conversions
- Better visibility and representation of your
brand
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- Find out what your targeted audience is looking
for - Better ROI
- For good brand reputation
- Helps make your business ready for online
survival - Digital marketing provides people to do favorable
actions With certain Call-to-action options.
7The benefits of digital marketing for businesses
include
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- Cost-Effectiveness for your marketing efforts
- Access to consumers who rely on their mobile
phones or do all their shopping online - The ability to speak with authority on topics
related to your product or industry - Scope for engage with influencers, earn their
respect and get them to endorse your company - Opportunities to incorporate multiple types of
media into your marketing - Helpful for track customers purchase journeys
8Digital marketing vs Traditional marketing
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- Inbound marketing is the answer
- Social media is a must
- No one responds to old school marketing.
- Print is dead
- Outbound marketing is the answer
- B2Bs do not need Social media
- The only way to get immediate response is to push
your message out - Print is not dying it is evolving
9Why you need a digital marketing strategy
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- It gives you direction for your business planning
- Understand your market share
- Helps to generate business leads
- It helps you develop an effective value
proposition - Better understand your customers
- Less time consuming than traditional marketing
- Gives measurable results
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