Abcassignmenthelp01 (1)

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SEO

• SEO STANDS FOR SEARCH ENGINE OPTIMIZATION. SEO is
  done to improvise and increase the quality,
  quantity of website traffic and improvising the
  visibility of the website through organic way.
• SEO is important for bringing the relevant
  traffic to your website as organic search results
  is more reliable than the paid advertisements in
  the long term.

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SEO types

• SEO is of two types ON PAGE SEO and OFF PAGE SEO
• On page SEO Finding the keywords and grouping
  them with similar content. It basically the
  practice of optimizing the web pages so that it
  could get rank to get the relevant traffic to
  website .
• The content should be user friendly and easy to
  understand for both the user and the crawler.
  Starting with the keyword research using
  different tools such as keyword planner, word
  tracker, which allow you to find the better or
  relevant keywords to the topic. Find the keywords
  with the higher search volume and low competency.
• The content should be unique and not be copied
  as it may be penalized by Google which may
  affects the ranking of the page. Keyword stuffing
  should be avoided. There should be one primary
  keyword which should be used in heading and
  secondary keywords in the description which
  should be relevant and makes meaning in the
  sentences.
• The keyword density should be between 1-3
  according to the content.

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• Auto generated content should be avoided as it
  tends to low quality content and you can easily
  find an auto generated content by reading and the
  usage of technical words. It makes the content
  less understandable.
• Use of anchor text means hyperlink a text to a
  different page. Means putting link on the text
  which help in navigating the user as well as
  crawler. For eg learn Digital marketing is a
  hyperlink to a page where where user can find
  about learning of the digital marketing.
• Link volume means no of links on page. There
  should not be many internal links on the page as
  it divides link equity.
• Redirection means use of 301 which implies, if
  the page location is changed or removed you
  should update the links to that old URL as if you
  redirect, the user and the crawler have to pass
  through redirects to reach the destination page.
  But if you redirects the page keep the redirects
  in the chain not more than 3.
• Image optimization use of the compression tools
  like Optmizilla. Or another way to optimize your
  images and improving the page speed is choosing
  the right image format. For eg use GIF if your
  image need animation. Use JPEG or PNG if you
  dont need high preserve image. If your image has
  lot of colors use png 24 and and it dosent
  have then use png -8

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• Alt text it is basically putting keyword in the
  image so if the user search for a topic then the
  image of our website should also be there in the
  image section relevant to the search and by
  clicking on that image will redirect to our
  website and helps in bringing traffic.
• Title tag is the tag appears in search engine
  result page and it should be unique .To make an
  effective title tag include the primary keyword
  which help the user as well as the crawler about
  your page. Title tag should be of 50-60
  characters.
• Meta description describes the content of the
  page and gives the summary about the page as it
  doesnt help in ranking factor but it increases
  the CTR (click through rate). This should be
  highly relevant to the content of the page so
  that it could summarize key concept in to form.
  The length of the meta description is around
  200-250 characters.

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OFF PAGE SEO

• It is the SEO which includes the backlinking or
  linkbuilding , directory submissions, forums,
  guest posting, blog commenting, question and
  answers, article submission etc.
• Directory submissions implies submission of the
  page link in to the directories which help in
  getting DA from the do follow links.
• Guest posting is sending or contacting the
  website of same topic by providing then written
  blog in favour of posting our links on their
  website which helps in getting the DA as well as
  traffic to our website.
• Blog commenting implies use of website of same
  niche by commenting on their article in positive
  comment and providing the link of our website.
• Question and answer implies providing the answers
  to question releated to our website content .
  These can be done on the platform like quora and
  reddit etc. It helps in bringing the quality
  traffic.

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Link building

• Inbound links are also known as backlinks or
  external links .
• Internal links are the links that connect
  internal pages of the same domain but doesnt do
  it much as it will led to spammy.
• The links are of two types no follow and do
  follow . Do follow links are those links which
  passes the equity of the link and no follow links
  are good for traffic.
• Link profile means assessment of all the inbound
  links your site has earned. The quality, total
  no. of links etc. The state of your link profile
  helps in understanding the search engine , how
  your site is releated to other websites.
• link building donts
• Dont purchase or sell links if got caught then
  it will surely affect your ranking.
• Dont do exchange of links.
• Dont do submission on low quality directories
  link.

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• Tips to build high quality backlinks
• Guest posting is about writing testimonials of
  the product for website of same niche. They can
  display the testimonial along with our link on
  their website.
• Publish blog
• Create unique resources
• Build resource pages
• Get involved in your local community

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• Measuring and tracking SEO performance
• Measuring goals by evaluating additional metrics
  could help in reaching your end goals such as -
• Conversion rate is the rate of number of
  conversion divided by number of unique visits.
• Time on page is the time user spend on page.
• Page per visit can only be valuable metrics if
  the user gets engaged in reading and stays
  connected to next page this helps in increasing
  the visits on the page.
• Bounce rate is the rate which tells that a
  searcher visited the page and left without
  browsing the other pages.
• Scroll depth tells us about how far does the user
  scrolled the webpages .The important content
  should be provided higher up on the page such as
  contact forms , multimedia etc. This Scroll depth
  can be tracked using Google Analytics.
• Search traffic is the traffic which come from the
  organic search. We can track it by using google
  analytics.

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UNCOVERING THE TRAFFIC INSIGHTS USING GOOGLE
ANALYTICS

• GOOGLE analytics allows you to view traffic to
  your site by channel
• It allow you to view total session/user/page
  views to your website over a specific data range.
• It provides evaluation of the performance of
  particular page about how many visitors it has
  received.
• UTM
• CTR is the click through rate or the percentage
  of people click on the link. It shows how well we
  have optimized our page titile and meta
  description. You can find this data in google
  search console and its a free google tool.

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SOME ADDITIONAL COMMON SEO METRICS

• Domain authority and page authority, Moz bar can
  be use to get DA and PA of a website.
• Keywords ranking is the way through which a
  website ranks. This should include SERP features
  data like featured snippets etc.
• No of backlinks or the total number of links
  pointing to your website . We should focus more
  on generating quality backlinks.
• For keeping track of your website position in
  SERP its features and site health tools like moz
  pro and stats can be used.

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Evaluating a website health with an SEO website
audit

• Google search console can be used to detect
  errors of the website , engagement and
  opportunities.
• Lighthouse audit is a google automated tool to
  measure websites performance, accessibilities.
  This helps in knowing about how the website is
  performing.
• Structured data testing tool validates that a
  website is using schema markup properly.
• Mobile friendly test it implies how user is able
  to navigate your website on mobile.