7 Research-based Reasons to Choose Native Advertising

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7 Research-based Reasons to Choose Native
Advertising
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Native advertising
Native advertising is one of the numerous ways
digital marketers seek to stay up with customer
behaviour online in today's digital-first,
cross-device environment. Here are seven
compelling reasons to adopt native advertising in
your next digital campaign, according to research

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Native advertising
1. Higher CTRs
Native Advertising Company in India get up to 5-8
times greater CTRs than banner ads due to their
in-feed placement and customizable design. Native
advertisements shine particularly on mobile
devices and tablets, where consumers spend more
and more time. The typical American adult spends
86 hours each month attached to their phone,
switching between numerous displays to consume
material and make purchases.
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Native advertising
2. Cost-effective
Lower expenses per click and cost per client
acquisition result from higher click through
rates. With the conversion rate remaining
constant, the cost per action, whether
encouraging the user to spend some time on the
material or to complete a form, will be reduced.
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Native advertising
3. Scale Results
According to AdWeek, 46 of firms "are unsure if
their social media activities are having an
effect." And with Facebook's new algorithm
favouring posts from businesses, brands, and
media, enterprises will have to find new methods
to stand noticed. You can hire GeoAds media, a
highly preferred Native Advertising Company in
India if you want to scale.
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Native advertising
4. Data Intelligence from a Third Party
Another advantage of employing programmatic
native instead of merely using social media
networks is that each campaign may build on the
previous one's success. Instead of having data
trapped behind walled gardens, campaign-level
data is retained on the platform, allowing you to
double down on what works and make each campaign
smarter than the previous.
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Native advertising
5. Fine-tuned targeting
Contextual, demographic, psychographic,
location-based, device-based, and intent-based
targeting are all possible with Native
Advertising Services in India. You may also
target people at particular companies and
institutions using GeoAds Media (B2B targeting).
For example, if you're a vehicle rental firm, you
may target airports where customers are likely to
require your services. Seventy-one percent of
recent poll respondents prefer advertisements
matched to their interests and buying patterns,
indicating that programmatic native advertising's
personalized targeting is critical to attracting
new consumers.
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Native advertising
6. It's Easier to Attribute
Native advertising makes conversion attribution
considerably simpler than any other programmatic
ad. Attribution is simpler with native since
conversions are normally (and are supposed to be)
assessed just after the click. Because native
advertising focuses on the post-click experience,
where conversions are actual on-page activities
like sign-ups, form fills, and sales, attribution
is simple to measure.
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Native advertising
7. It Isn't Disruptive
Seventy percent of people prefer to learn about a
business via content rather than conventional
advertising. Native advertisements, unlike
standard pop-ups, are an extension of the
browsing experience. Native advertising blends
perfectly into the structure and function of a
certain site, making it more likely for users to
be interested in your content and, eventually,
convert.
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Native advertising
Native advertising outperforms conventional
advertising regularly. Native Advertising
Services in India gets better engagement than
standard advertising tactics, even when viewers
are aware the material was paid for. This might
be due to the content's ability to be absorbed in
a manner that is natural and intuitive to a
user's normal media intake.
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THANK YOU
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