Eco-friendly methods of outdoor advertising

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RUNNING BOARDS
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ECO-FRIENDLY METHODS OF OUTDOOR ADVERTISING
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Outdoor advertising has come of age in Australia.
Whereas earlier there was only a range of
billboards for businesses to choose from, today,
there are many more choices to advertise outdoors.
REASONS TO ADVERTISE OUTDOORS The reasons why
businesses or organizations choose to advertise
outdoors varies, but the crux of the matter lies
in the impact that outdoor advertising provides.
When compared to advertising that hits the target
audience at home, on their turf, advertising
outdoors has a different kind of impact that
encompasses everyone all at once. There is
greater openness among people when they are
outside, which makes them more likely to accept
an advertising message when compared to when they
are in their own homes. Also, with outdoor
advertising, you get to provide consistent
exposure at the same spot all the time for one
particular product or services, which makes for
more impactful targeted advertising. Also, with
an outdoor digital screen, there is much greater
impact and success than with normal billboard
advertising. People will instantly get attracted
to the high-resolution images that are being
displayed on the screen or to the video clips
that are being played on the screen. Especially
if this is a digital LED screen, the impact will
be even greater. So advertisers are assured that
their message reaches across without any doubt.
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DIFFERENT WAYS TO ADVERTISE OUTDOORS If you want
to make a difference with your advertising, the
way to go would be to choose emission-free or
low-emission advertising methods that will
guarantee that you are doing your bit for the
environment while also choosing cost effective
ways of advertising your product or service. This
will increase the brand reputation of your
company while also attracting a segment of the
public that is environmentally conscious, which
is a huge segment nowadays.
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Eco-friendly methods of outdoor advertising
Choosing bike billboards, bicycle boards, or a
walking billboard, ensures that you are not using
as much fuel as you would if you chose to have
other vehicles for outdoor advertising. Also,
bicycle boards and a walking billboard have
literally zero emissions, so you can rest assured
that you are not increasing the carbon footprint
with your advertising. These forms of advertising
can also reach out to sections of the population
that are in areas that are not easily accessible
for other forms of advertising, which makes them
even more value for money for your business. So
choosing this is a smart business decision too!
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THANK YOU