redbatondesignstudio

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Gamifying a Mango Man without controls
By Red Baton Design Studio
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• In the present era where the new generation
  digital products have taken over the steering
  wheel and are moving towards the future at full
  speed. The concept of Gamification continuously
  swirls around the mind of all business heads. It
  is leading the digital market industries to
  greater heights as it brings new possibilities
  for the future of their products. But before we
  get into that, let us first know what exactly
  Gamification is! So Gamification is a method of
  exerting certain game components into a
  non-gaming environment. It could be as simple as
  giving rewards to your users in the form of coins
  or badges. The purpose? That is to enhance the
  engagement of the users on that particular
  platform.

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Many of the Indian market players have skillfully
executed their strategy on field to provide a
holistic gamified experience to the users
already, these include Myntras star based
coupons that any user can earn in every game
which in turn can be exchanged for making
purchases within the app, and even Byjus
gamified learning strategy that has incorporated
goals, milestones and achievements within the
application in order to make learning more fun
and effective for their set of users that are
students. Thus, gamification is literally making
a mango man play games everyday without them even
knowing about it!
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HealthifyMe is a digital health and wellness
platform that provides a variety of services such
as calorie tracking, one-on-one nutrition,
fitness coaching, along with diet and workout
plans to the users. Started in 2012, this
application has had a remarkable journey from
rags to riches, from competing in the hamster
cage with their existing competitors to becoming
Indias and South East Asias largest weight loss
and fitness app and continuing to be one.
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Features HealthifyMe Offers

• Controlling the progress wheel
• Fueling up with Skinners Theory
• Reaching Milestones
• Compete to beat
• Unleash the Dopamine

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Conclusion

• Hence, when it comes to engaging users and making
  them stick, gamification is a powerful and a
  trending approach in the field of Marketing and
  UX/UI. And you know the best part? It doesnt
  even require a ton of money to get implemented.
  Just a simple approach coated with prior
  knowledge and research can lead to an amazing and
  effective gamification initiative that suits the
  brand as well as the users.

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Contact Us

• Website - https//redbaton.design/
• Email - hello_at_redbaton.in
• Facebook - https//www.facebook.com/redbatondesign
  studio/
• Instagram - https//www.instagram.com/redbaton_des
  ign/
• LinkedIn - https//www.linkedin.com/company/redbat
  ondesignstudio/
• Phone - 8880877662

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Thank You