All You Need To Know About Keyword Research

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KEYWORD
RESEARCH GUIDE
By David Lain
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Keyword research is the first step in your SEO
Journey. It is important in two common scenarios
Know Your Niche keyword research provides a
great overview of what sub-topics are
interesting for people in your niche or
industry. Finding Content Ideas Keyword
research can help you to find most profitable
keywords and content ideas.
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Where to find keywords?
Your first task comes with a seed keyword and
then let other platforms find you more ideas
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GOOGLE SUGGESTION
Google offers many keyword suggestions directly
in the SERP. Features such as Google
Autocomplete, People Also Ask or Related
Searches can be a great source of keyword ideas.
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KEYWORDS TOOLS
There are many free paid keyword tools that can
give you hundreds of keyword ideas based on a
single seed keyword.
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Keyword Metrics
Your goal is to find relevant keywords with high
search volumes and low keyword difficulty
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Search volume
Content creators did keyword research only to
find the keywords with high search volumes. They
stuffed them into content to trick the search
engine algorithms and ensure high rankings in
organic search. Since then, keyword research has
become a lot more complex.
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Keyword difficulty

• Once you find keywords you want to rank for,
  youll need to find out how hard it will be by
  evaluating the competition. It is usually
  expressed with the metric called keyword
  difficulty.

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Keyword relevance
Last but not least, your keyword must be
relevant. By looking at the SERP you can
identify whats the search intent behind the
query and whether it matches your content.
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THANKS.