What is the Difference Between SEO and Search Engine Marketing?

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What is the Difference Between SEO and Search
Engine Marketing?
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• Search engines power the way we use the web.
  Modern search functions do far more than the
  earliest indexes of site locations todays
  algorithms have been built to serve results that
  best suit a users intentions. Complex ranking
  criteria and an ever-evolving method for
  analysing the contents of a web page for
  relevance mean that standing out online is a job
  that requires ongoing attention.
• Attracting attention to your brand or business
  requires understanding the importance of search
  engines and an articulated strategy for achieving
  the desired results. To do so, disciplines
  including search engine optimisation and
  search engine marketing have taken centre stage
  for businesses online. Whats the difference
  between SEO and SEM, and why do they matter?

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• What SEO is All About
• Search engine optimisation refers specifically to
  techniques applied to and for your website and
  the content hosted on its pages that work to help
  you rank organically. SEO techniques include
  on-page work, such as structuring and building
  content specifically around high-value target
  keywords. The goal is to make the content
  appealing for search engines to rank higher when
  users search those terms. Off-page SEO, which
  includes developing backlinks and a stronger
  online presence, also contributes to a better
  ranking.

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• In short, search engine optimisation is all about
  achieving better organic results for your
  business through better design and content
  decisions. Ultimately, SEO is just one part of an
  overall strategy for bringing users to your
  website. Ultimately, it resides under a broader
  umbrella that includes search engine marketing,
  or SEM.
• What is Search Engine Marketing?
• Paid search results are the counterpart of
  organic search results. For example, were all
  familiar with the ads placed at the top of some
  Google results. This pay-per-click marketing, or
  PPC, uses a bid system to allow competitors to
  pay for top-line ranking for specific keywords.
  PPC is virtually synonymous with SEM today.

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• Successful digital marketing relies on both SEO
  and SEM strategies. Effective search engine
  marketing in Calgary comes from targeting the
  most valuable paid keywords and a counterpart
  strategy for organic ranking. This combination
  gives your business its best chance to earn
  clicks from interested search users. PPC
  advertising gives you quick access to an engaged
  audience. With compelling ad copy and good
  keyword selection, it is possible to generate
  good results quickly at a reasonable
  cost-per-click.

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• SEO yields its best results over the long term,
  as it takes time for search engines to index and
  rank content. Building quality backlinks requires
  time, too. However, elevating your organic
  rankings is essential for continued visibility
  and for keywords where a high CPC could make it
  very challenging to stand out in paid search
  alone.
• Tap into Professional Insights Today
• Both SEO and SEM are essential pursuits for
  todays businesses not just those operating
  solely in the digital world, but for virtually
  all companies. Developing a holistic SEM strategy
  that leverages the best opportunities in both
  arenas for your business is a key first step on
  the road to success.

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• Learn more about these opportunities and discover
  whats possible for your brand when you connect
  with an experienced digital marketing agency. Say
  hello to the Digital Lion team today.

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• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, Logo Design and Online Marketing
  services. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  mission is to Design a Better World. Browse
  our website, follow our social media channels,
  and contact us anytime for more information on
  how we can customize a package that meets your
  needs and suits your style.