Connect to potential customers using Inbound Marketing

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Connect to Potential Customers Using Inbound
Marketing
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There are many blogs and articles that keep on
discussing inbound marketing and persona
research. So now moving ahead in a new direction
in using inbound marketing and developing
personas is compulsory. The next step is
proceeding in increasing the journey of the
buyer and then nurturing the leads. The journey
of Buyer While making any sort of purchasing
decision, usually a person moves down through
four phases. In the language of inbound
marketing, these general stages are termed as
the buyers journey. It is very important to
reach out to the prospects at every single stage
of this buyers journey for addressing specific
concerns and questions. When it comes to the
content portion then the user looks for new and
interesting content at every step so as to hold
a clear concept about every feature related to
the topics they are connected to and looking for.
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• Awareness Phase
• The initial phase is the awareness phase. In
  this particular phase, the commoner holds the
  symptoms of the issue or looks for any
  opportunity, and for that, they need to do
  better research for identifying the issue. Using
  the website and many other tools of marketing
  for addressing some of the basic problems can be
  beneficial. These can help them start new
  associations between you and someone who can help
  you get answers to all your questions.
• Consideration Stage
• The second step that the user takes is the
  consideration stage where the specific buyer
  researches the potential solutions to the
  respective problems. The ultimate goal is the
  conversion of those visitors to the website into
  leads by simply collecting the contact
  information. For getting the visitors to provide
  the email and other data needed for offering
  them valuable content like whitepapers, ebooks,
  or webinars. So, this particular step is a part
  of nurturing the leads till they end up with
  the completion of the buying process.
• Decision Stage
• When the user selected prospects are done on the
  problems solutions. This is when they will
  simply compare the vendors and then decide who
  will actually be their respective solution
  provider. Most of the websites decide only to
  speak to the person in this respective phase of
  the journey. If the website simply lies over the
  phone numbers or the contact form then you can
  simply calculate that approx. 80 percent of the
  prospect is lost. They are not only in the phase
  of decision-making.
• Delight Phase
• When the third phase ends, the prospects are
  clear in their vision of purchasing the products
  or services. So, the last phase is the state
  called the delight phase. This process may
  involve upselling to the current customers,
  making a repeat customer, or even turning the
  customer into the brand evangelist who will stand
  for your respective firm in front of colleagues
  and friends. If you need to improve the complete
  life value and connections to your customers
  then completely concentrate on the marketing and
  the application of the marketing tools.
• So, being concentrated on every single phase will
  take you a bit closer to your success. A bit of
  mistake while applying the digital marketing
  tools will surely take a wrong turn
• over the graph of your career.
• MindCypress will help you with the training.
  Contact us today!