BEST DIGITAL MARKETING INSTITUTE IN BANGALORE

1
(No Transcript)
2
What Is SEO?
SEO stands for search engine optimization, which
is a set of practices designed to improve the
appearance and positioning of web pages in
organic search results. Because organic search is
the most prominent way for people to discover and
access online content, a good SEO strategy is
essential for improving the quality and quantity
of traffic to your website.
3
SOME OF THE TERMS YOU NEED TO BE FAMILIAR WITH
WHEN STUDYING THE VARIOUS COMPONENTS OF SEO ARE
AS FOLLOWS

• Domain Authority
• Accelerated Mobile Pages
• Alternative Text
• Backlinks
• Black Hat, White Hat, Grey Hat SEO
• Bounce Rate
• Breadcrumb Navigation
• Click-through Rate
• Content Management System
• Conversion
• Featured Snippets
• Google Analytics
• Google My Business
• HTML
• Keyword Research

4
(No Transcript)
5

• As soon as you start digging into SEO, youll
  come across some common terms that try to
  categorize its various aspects or approaches,
  namely
• On-page SEO off-page SEO
• Black hat SEO white hat SEO
• Although they are not that important from the
  practical point of view, it is good to know their
  meaning.

6
ON-PAGE SEO
7
OFF-PAGE SEO
8
(No Transcript)
9
White hat SEO vs. Black hat SEO
10
??Most Advanced Digital Marketing Program in
INDIA NATIONAL INSTITUTE OF DIGITAL
MARKETING DYNAMIC DIGITAL MARKETING PROGRAM
Call Us _at_91 9611361147
www.nidmindia.com