Best Digital Marketing Course You Should Learn

1
Digital Marketing growth in last 10 years

• Digital Marketing has evolved gradually over
  past 10 years which has benefited lots of
  business which is commendable.
• What is DIGITAL MARKETING?
• DIGITAL MARKETING is the process of
  building and maintaining customer
  relationship, it also promotes brands to connect
  with lots of customer using internet.

2
How SEO has changed in the past 10 years?

• Search engine optimization is the process of
  improving the quality and quantity of website
  traffic to a website or a web page from search
  engines. SEO targets unpaid traffic rather than
  direct traffic or paid traffic.

• Only a decade ago, SEO was a completely different
  operation than the one we are used to today.
• 10 years ago there wasnt anything specific that
  Google could do to eliminate keyword stuffing
• The Panda update started rewarding companies that
  provide value for their audiences.

3

• By the late 2000s, Google had worked hard to
  stamp out most black-hat and spam-based
  link-building practices.
• But it was in 2012, with the Penguin update,
  that link building really became what it is
  today. Now, only natural link attraction and
  valuable link building with guest posts will earn
  you the authority you need to rank higher.

4

• Compared to 2006, local SEO today is a totally
  different animal.
• but the biggest recent change to ranking factors
  was in 2014, with the Pigeon update.
• With this update, Google more heavily
  incorporated traditional web ranking signals into
  its ranking algorithm, giving well-optimized
  websites a major edge in local search. Google
  also boosted the visibility of high-authority
  directory websites in its search results.

5

• Another major influencer in modern SEO has been
  Googles Knowledge Graph, which first emerged on
  the scene in 2012.
• The Google Knowledge Graph is a knowledge base
  used by Google and its services to enhance its
  search engine's results with information gathered
  from a variety of sources.

6

• Hummingbird is the name of the update that
  introduced semantic search, Googles way of
  deciphering user intent rather than mapping out
  individual keywords and phrases.
• The Google Hummingbird update was put into place
  in August 2013 and announced one month later, in
  September 2013. The Hummingbird update has been
  described by Google as the biggest change to the
  algorithm since 2001.

7
Social Media Marketing

• 10 years ago social media was all about
  connecting with friends and family.
• Facebook was the king of social media in 2010.
  social media is also evolving gradually which
  attracts customer.
• Not only Facebook but also Instagram is the best
  platform to promote a product of service.
• Social media marketing is becoming more popular
  in the world of business.

8
Email Marketing.

• Email marketing has evolved rapidly alongside the
  technological growth of the 21st century.
• However, as email marketing developed as an
  effective means of direct communication.
• By the growth of Email marketing it became
  cheaper and faster.

9
Affiliate Marketing.

• Affiliate marketing is a type of
  performance-based marketing in which a business
  rewards one or more affiliates for each visitor
  or customer brought by the affiliate's own
  marketing efforts
• Today it fuels approximately 15 to 20 of total
  online sales
• Fashion stands 1st in affiliate marketing
  categories, in terms of growth affiliate
  marketing has helped business to grow more
  dynamically.

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Major Services

• Digital Marketing Course in Ahmedabad
• Social Media Marketing Course
• SEO Course in Ahmedabad