Online Digital Marketing Institute In Pune

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Traditional Marketing

• It includes Television, radio, print,
  Telemarketing and outdoor advertising.
• There is very little interaction between the
  medium used and the customers.
• Print or radio advertisements can be very costly.
  Printing materials can be
• expensive and you need to hire people to
  distribute these.
• Results on this marketing strategy cannot easily
  be measured.
• There is no way to interact with the audience.

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Digital Marketing

• While Using Digital Marketing that the results
  are much easier to measure and another is that a
  digital campaign can reach an infinite audience.
• Digital marketing is also a very interactive
  means of reaching an audience since it makes use
  of social outlets
• Your audience can choose how they want to receive
  your content.
• cost-efficient
• Data and Result recordable
• Brand Development

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• Digital marketing is the marketing of products or
  services using digital technologies, mainly on
  the Internet, but also including mobile phones,
  display advertising, and any other digital
  medium.
• All Marketing efforts that use in electronic
  device.

SEO, SMO, Content Marketing, SEM, display
advertising, ebooks, and optical disks and
games are becoming more common in our advancing
technology.
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• Reduced marketing cost
• Target reached
• No barriers of distance
• Relationships
• Data Gathering
• Measurable form of marketing and many more

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• Mobile Marketing to Drive In-Store Sales-
  Marketers is investing more in mobile marketing
  to help drive in-store sales. Marketers are
  shifting their mobile efforts? away from
  ecommerce to digital marketing. This is a result
  of the increased opportunities of having mobile
  marketing impact all digital and in-store
  channels.
• Creating Brand Awareness- another trend is
  growing brand awareness in 2018. Although sales
  revenue and new customer growth remain
  important, there is a growing trend among
  retailers that say brand awareness is their
  focus to evaluate success of marketing centered
  on deals and offers. One in five retailer
  marketers reported this would be the most
  critical measure of success in 2018.

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• Start Your Own Career
• Get Paid More than Your Peers
• Become an In-Demand Professional
• Mobile Marketing
• End of traditional Marketing and Many more

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• Inbound Marketing
• Inbound marketing refers to marketing strategies
  that focus on pulling audiences in instead of
  going out to get prospects attention.
• Inbound marketing pulls visitors in, increase
  brand exposure, and
• creates brand authority through the creation of
  valuable content.
• Inbound Marketing contains Content marketing,
  social media
• marketing and SEO
• Inbound marketing creates awareness, attracts and
  helps new
• customer with channels like blogs, social media

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• It is an typically is accomplished by traditional
  ways.
• In outbound marketing using TV, Radio, Banners,
  billboards and
• newspaper.
• This is an expensive marketing model
• Outbound marketing is a marketing model that
  requires a lot of marketing messages to be
  pushed out through various channels in the hope
  that the right message makes it to the right
  person.

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Print Media

• A newspaper or magazine article may sit on a
  table or in a rack at a home or
• business, allowing for repeated exposures moving
  forward.
• Print media cost is very high side.
• Timing and flexibility
• Data Tracking
• More Physical
• Digital Media
• It can be less expensive than print media,
  depending on the details of each campaign.
  Digital campaigns can also usually be produced,
  launched, and updated faster than print.
• In this method using social media like messaging,
  commenting, tweeting, wall posting, and other
  methods to answer questions and offer incentives.
• Cost effective
• Every data can be recorded.
• Interactive and easily reached globally.
• More Flexible and less time taken

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Corporate Office 300, Lohia Jain
Square, Vaidehi Enclave, Behind Maratha
Mandir Bavdhan, Pune 411021