Easy Steps To Promote A Successful Book Launch - YOP

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Easy Steps To Promote A Successful Book Launch!
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1. Create a Launch Plan

• Each book will have its kind of launch plan based
  on the following
• How much time do you get before the launch?
• Your audience
• The genre and type of the book
• What promotional ideas are you comfortable with?
• Based on all of these factors, you can compile a
  set of checklists.

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2. Research your target audience

• If you want to sell a lot more copies, you must
  target the right readers who can get the right
  message at the right time. You can conduct a
  survey asking your audience questions about their
  buying habits, online behavior, and demographics.
  You can conduct surveys, interviews, focus
  groups, and social media. The answers they
  provide will help you understand how it is
  possible to reach them and other readers through
  the right channel.

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3. Learn how your audience will search for books

• You need to compile a list of keywords your
  audience uses to search for the books like the
  ones you are trying to promote. You can later use
  these keywords in metadata and promotional
  content! Here is how you can find out these
  keywords
• Check Google Trends
• Check for terms using Moz or Google Adwords tool
• Check Book reviews to see how readers describe
  the books you are launching.

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4. Set up a list of authors

• When running ad campaigns, you should know what
  other authors and your readers enjoy reading. So,
  you can target the customers and customize your
  marketing copy according to that. Based on this
  research, you can be more creative with your
  audience.
• You can compile a list by looking at the Also
  Bought section of a book or authors retailer
  page. You can go through the popular authors by
  genre to get hold of the list of authors who
  write similar books.

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5. Initial promotions

• This section shall discuss the promotional steps
  that authors usually take before the preorders or
  during the early days of campaigns.

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6. Announce a deal or reveal the title

• You can create some buzz by announcing the title
  of the book. You can do this by letting people
  know about your book deal if you are publishing
  traditionally.
• 7. Reveal the book cover
• You can partner with a publication that your
  readers will look up to to get a glance at the
  book cover. Based on your earlier research, you
  would know which book marketing companies your
  readers prefer. You need to arrange a book for
  preorder just for the cover reveal you can link
  to a page where readers can preorder their copy.
  This will help jumpstart the sales. You can also
  design your book cover with YOPs book design
  services.

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8. Build a mailing list

• Add a subscription form to your website. Every
  visitor will fill up the form and subscribe. Once
  people start subscribing, you can send them an
  email including a free ebook, a bit of a sneak
  peek, or a freebie.
• 9. Author Street Team
• A street team is a team of fans. These people
  volunteer to promote an author. The goal here is
  to trigger the word-of-mouth buzz. They will let
  people know about your book as they feel
  motivated after reading your book. If you do not
  have a street team, you should start building one
  so that members can help spread the news as the
  book launch approaches.

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10. Create an inventory of promo images

• You can keep a stock of high-quality photos of
  your book and create promotional graphics using
  free apps. Try making a few gifs for social media
  posts as well. Once done, you can use these
  images in your campaigns, website, and even
  social media to promote the preorder and launch a
  book.

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11. Update your website

• If you wonder how to promote your book with your
  website, let me tell you. A website can help
  boost your sales. Once your book is available for
  preorder, you can update the website with
  information about new books. You can place them
  so that it is easy for readers coming to your
  website or blog to see what you have next.
• 12. Send some hidden scenes from the previous
  book.
• For authors who do not send any excerpts from
  upcoming books, you can send a deleted or bonus
  scene from another book. This could be enticing
  for your fans..!!

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THANK YOU

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