Author Website - Your Online Publicist

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Author Website - Your Online Publicist
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Author Website- The Purpose

• Sell More Books
• The whole reason you have a website is so that
  people will get to know your book and eventually
  buy more of them. So the content of the website
  should accordingly be structured. It should
  create intrigue, stir the readers minds, and
  should precisely target the chosen set of
  audiences.
• Build relationships via an enhanced email
  marketing strategy
• Building an author email list is the most
  important way to build a long-term connection
  with your reader. Regular interaction keeps the
  reader informed and it helps you stay updated.

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Steps in building an Author Website

• You cant be random in building your web
  presence. It needs to be methodical, time-tested,
  and exhaustive. Precision and brevity should be
  prioritized while also covering everything
  relevant that keeps the audience glued. Here is
  the step by step procedure to create the desired
  impact
• 1. A unique domain name
• You need a domain name in order to have a
  website. It can be .com, .net, etc that people
  will type into their browser to access your
  website. It is advisable to establish your web
  presence around your name instead of a particular
  books title. Chances are if you are a writer,
  you will likely have a body of work and not just
  one odd book. So choose the domain name keeping
  the long term in mind. It is very crucial and
  stays the same over an entire lifetime.

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2. Choose your web host

• So how is web hosting different from your domain
  name? Your domain name is like having an address.
  It lets people know where you live. However, its
  not your home exactly. Having an address doesnt
  mean you have a roof over your head. In fact,
  your web host is your websites home. Its where
  your actual website stays. All the various types
  of files have to be stored somewhere that people
  can access. This is where the web host comes in
  handy. For a small fee, they will take care of
  storing all of your files and make them available
  to people online.

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3. Choosing the right platform for your website

• There exist web platforms that help you set up
  your website. There is WordPress, there is
  Squarespace and a lot of others. Choose a
  platform as per the ease of use, credibility, and
  overall effectiveness.
• 4. Choose a theme for your website
• Platforms like WordPress make it really easy to
  choose the design of your website. There are
  hundreds of themes available that you can choose
  from, install and customize. There are both free
  and premium versions available.

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5. Create the relevant content

• In this section, you choose the pages of your
  website and the content therein. Usually, there
  are common pages used widely but you can
  customize them as per your preference. There can
  be a Homepage, About Section Page, Books Page,
  and Contact page. Additionally, there can be
  Events, Blogs, and Resource pages to make it
  wholesome and thorough.
• 6. Customizing the Plugins
• One of the great things about platforms WordPress
  is the vast collection of plugins that are
  available to help add functionality and
  customization to your website. There are almost
  30,000 plugins available in the WordPress Plugin
  Directory. And thats a lot to browse through. A
  good proper website is an authors gateway to
  reach out to his specified audience.

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THANK YOU

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