What is local SEO and why its important - PowerPoint PPT Presentation

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What is local SEO and why its important

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The process of search engine optimization (SEO) is an online method that allows you to place your website at the top of results pages for search engines. If you wish to attract and engage your customers in your local area, you'll certainly require local SEO. This is the process of optimizing your website to be local-specific in results in search engines. Here are a few examples of local search results: – PowerPoint PPT presentation

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Title: What is local SEO and why its important


1
What is Local SEO
Why is it important?
2
  • The process of search engine optimization (SEO)
    is an online method that allows you to place your
    website at the top of results pages for search
    engines.
  • If you wish to attract and engage your customers
    in your local area, you'll certainly require
    local SEO. This is the process of optimizing your
    website to be local-specific in results in search
    engines. Here are a few examples of local search
    results
  • Clothes shops near me
  • Clinics near me
  • Lawyers near me
  • Dentist near me
  • Then, Why is Local SEO services essential for
    your physical company? Here are a few advantages
    of Local SEO explain by SEO company in
    Mississauga.
  • There's a 50 percent possibility that customers
    will visit your store in person when they
    discover you online by using a local search
    feature using their mobile phone. If they are
    using a tablet or computer at the very least, one
    of three will stop by.
  • Nearly eight of ten local search results on
    mobile phones result in an offline purchase.
  • First-time customers typically perform an online
    search to verify a store's existence or address.
  • The majority of consumers go online for local
    businesses. More than 10 of them do local
    searches each day.

3
What kind of people will profit from Local SEO?
  • Brick and mortar businesses, like restaurants
  • professionals (e.g. lawyers) or companies that
    provide services (e.g. plumbers)
  • However, it is true that not all businesses are
    suitable for local SEO, for instance
  • Ecommerce shops
  • Companies who don't wish to give their contact
    details
  • Private online vendors
  • How can you utilize local SEO Delhi services for
    your company? Here are six suggestions that can
    help you advertise your business.

4
Google My Business (GMB) and Local Directories
are important
  • If you're looking to rank highly in the local
    search results of Google and be visible in Google
    Maps, a GMB listing is the most effective way to
    go about it.
  • Also, you should be listed on Local business
    directories too like Yelp, Yellow pages, etc.
  • Make Your GMB account and verify the business's
    ownership.
  • Be sure that the information you give is correct
    and up-to-date.
  • Listings should contain your services and
    products and your business logo, operating hours,
    and payment methods and images.
  • Respond quickly to customer feedback and
    questions.
  • Posts that you publish include announcements of
    new events, products, or special promotions.
  • Your business's name as well as address and
    contact information
  • Link back to your website
  • A complete and precise description of your company

Encourage customers who are satisfied to leave
reviews
  • Positive reviews from customers serve as a
    personal recommendation of your products,
    business, and services. If you want to get
    reviews to your website, take the following
    suggestions
  • Request an individual review after successfully
    closing the transaction.
  • Contact customers via text or email message
    asking customers to leave reviews. Be sure to do
    not reach out to angry customers.
  • Keep a professional tone when responding to
    reviews. Thank the reviewer for their comments
    and promptly address any complaints.

5
Create blogs or video on local news, local
occasions
  • The writing of local news is a great method of
    attracting new customers. You could write blog
    posts or create videos that feature events, local
    information, or other events.
  • If you're creating blogs, they must have certain
    characteristics in order that makes them
    interesting. As per this piece, the
    characteristics of blogs must be
  • Comprehensive and long-winded the content should
    be comprehensive and long. If it exceeds 3,000
    words and more than 3,000 words, it will draw
    more visitors and backlinks than smaller posts.
    The length of your blog will also be determined
    by the search intent of your visitors as well as
    the content type. For instance, infographics are
    mostly images that contain only a few words.
  • Long headlines - Title with 14 or more words are
    more likely to bring in more social shares,
    traffic, and backlinks than shorter ones. The
    titles that contain the phrase "how to" typically
    attract the most visitors. The choice of the
    title you want to use is often based upon the
    needs of your targeted readers.
  • Subheadings and lists and lists will ensure that
    your blog is readable and easy to use. This will
    help your readers take the time to read your
    content and share it with social networks.

6
Create a mobile-friendly site and make it more
compatible with voice-search
  • Users are using their mobile devices to browse
    the internet. This can be a huge source of
    customers to come in since studies have proven
    that three-four of mobile searches lead to a
    physical visit in less than 24 hours.
  • So the SEO strategy should incorporate mobile
    optimization for your website. Here are some
    helpful strategies to get you off to a good
    start
  • Your website must be loaded within 3 minutes or
    less.
  • Make use of large fonts that are simple for you
    to understand.
  • Make sure that visitors enjoy an outstanding User
    Experience (UX) through the implementation of the
    user-friendly interface (UI)
  • Another local SEO method to consider is
    optimizing your website's content to be able to
    use voice search.
  • In order to achieve this, you'll need to modify
    your content in order that it has a more informal
    tone. Additionally, it must be able to respond to
    conventional questions, such as
  • Who?
  • What?
  • Where?
  • When?
  • Why?
  • How?

7
Find local keywords
  • It is crucial to identify the keywords utilized
    by local customers when they search. To do this,
    it is possible to use Google Trends and
    Ubersuggest for the right keyword selection.
  • Make a list of relevant local keywords and add
    them to your website's web pages and content.
    Additionally, you must include local landmarks
    and hotspots on your website pages.
  • You can incorporate them into your pages about
    location and include details like
  • Name Address, phone number and email
  • Hours of operation as well as parking
    accessibility
  • Promos and testimonials
  • Google Maps for each place
  • Customized descriptions

Create a web page that focuses on your products
and services
If you offer a range of services and products it
can be tempting to put the entire range on one
page. But, this could negatively impact the
search engine rankings since your brand or
business won't be recognized as being
authoritative in a particular field. Thus, it's
preferred to only include one offering or item on
one page. To get a free business quote, to ask
more questions about Local SEO contact today best
local SEO company
8
To get all the benefits of SEO - Web Infomatrix
is one of the local SEO company in India. 
Delhi B-68, 40 FT Road, Chanakya Place, Opposite
C-1 Janakpuri New Delhi -110059 Phone
9212306116, 8860646116 Email info_at_webinfomatrix.c
om
Hyderabad 301, Mount Raghav Complex, Model House
Lane, Opp. Samsung Plaza, Dwarkapuri Colony,
Panjagutta, Hyderabad 500034 ( AP)
Contact Us
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