Scope Of Digital Marketing (1)

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Scope of Digital Marketing
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What is Digital Marketing?

• The term digital marketing refers to the use of
  digital channels to market products and services
  in order to reach consumers. This type
  of marketing involves the use of websites, mobile
  devices, social media, search engines, and other
  similar channels. Digital marketing became
  popular with the advent of the internet in the
  1990s.

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Why Business choose Digital Marketing?

• Times have changed, and even the way businesses
  approach their customers has shifted. Traditional
  marketing has taken a step back and bring a new
  face in front of the industry.
• No Business in this World can survive stand out
  against competition without a strategic Digital
  Marketing practice. The way consumer buy product
  nowadays had changed tremendously and thats why
  business has shifted to Digital Marketing.

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Careers in Digital Marketing

• According to LinkedIn, the Digital Marketing
  Specialist role is among the top 10 most
  in-demand jobs, with 860,000 job openings. The
  most requested experience in digital marketing
  includes social media, content strategy, SEO,
  analytics, and more.
• Because there are so many facets to digital
  marketing strategy, the number of related jobs is
  quite high. In fact, the industry is facing a
  crisis the digital skills gap. A LinkedIn
  survey found a shortage of about 230,000 digital
  marketing professionals in major metro areas in
  the U.S.
• With so many jobs and not enough professionals to
  fill them, now is the perfect time to get started
  in digital marketing.

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Future of Digital Marketing

• About 66 percent of marketers expect to see
  revenue growth in 2022 and beyond.
• 90 percent of them say that 2020 helped to
  increase digital engagement, a trend that's
  likely to continue moving forward and well into
  2022 (one of those consumer habits that's not
  likely to change).
• 40 percent expect to increase data sources in the
  next year that's going to be essential for more
  organizations due to the shift away from the use
  of cookies.

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