Post Graduate Certificate in Digital Marketing

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Certification in Digital Marketing

• MIT School of Distance Education

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What is Digital Marketing

• Digital or online marketing are the marketing
  efforts done using electronic mediums using the
  Internet.
• It has many forms such as display ads, search
  ads, video ads, social media posts (paid or
  organic), blogs, or even in-app marketing.
• Depending on the two approaches of inbound
  outbound marketing the strategies are decided.
• There are many elements in Digital Marketing such
  as SEO, SEM, SMM, Content Marketing, PPC,
  Affiliate Marketing, Influencer Marketing, Email
  Marketing, Marketing Automation and Native
  Marketing.

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About the product

• Post Graduation Certification in Digital
  Marketing is a 12-month course.
• It is for working professionals and/or freshers
  wanting to acquire specialized knowledge in the
  field of Digital Marketing.
• The course focuses mainly on the fundamentals of
  digital marketing with an overview of business
  processes.
• The course has a practical approach with case
  study assignment at the end of every module

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Key topics covered
Key topics
Product and Brand Management
SEO SEM
Social Media Marketing
Social Media Analytics Future Trends
Management Information System
Digital Marketing
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Scope of Digital Marketing

• Digital Marketing is rapidly growing sector.
• It is expected to reach Rs. 360 billion by 2023.
• The salary range of a digital marketer in India
  is between Rs. 3-12 LPA
• For a digital marketing specialist with relevant
  skills in performance marketing, content
  marketing, SEO specialist, the average salary
  raises to Rs. 4-18 LPA

Source Satista.com
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Career Opportunities

• Digital Marketing Manager
• SEM/Performance Marketing Manager
• Social Media Manager
• Content Manager
• Associate - Digital Marketing
• SEO Specialist
• Social Media Analyst
• PPC Expert
• Digital Analyst Expert

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Canvas LMS
Canvas is a Learning Management System. It is
essentially used for faculty student 
interaction, and student engagement.
Available on Mobile platform makes learning on
the go possible 
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Tools covered

• Students will get hands-on experience of Google
  Analytics, Facebook Ads, Google Ads, Google
  Trends, Google Alerts, and many more.

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Contact Us

• AddressMIT Alandi Campus, Alandi-412105, Pune
  Maharashtra (India)
• Phone [phone]Mail Id
  admissions_at_mitsde.comWebsite www.mitsde.com