Marketing yourself via your resume

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• As a job seeker the most important thing you need
  to remember is that you are effectively marketing
  yourself with every document you produce.
• Therefore, your resume is incredibly important as
  a tool to gain the interest of a potential
  employer.

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• It stands to reason that the more effort put into
  the job application writing the better the
  finished product should be.
• However, many of us find it hard to sell
  ourselves effectively and efficiently.
• It may be worthwhile seeking the input of a
  professional resume writer in order to deliver a
  more polished document.

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• There are several schools of thought on whether
  the job application writer should include an
  objective statement in their resume.
• While it is optional it is recommended as an
  introduction to the job seeker. It is almost akin
  to the cover of a book that invites the potential
  reader to read further.

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• It is suggested if the resume writer is going to
  use an objective statement this needs to be
  concise, exciting and able to be read in 30
  seconds to one minute.
• This is also the area that should be
  individualised for every application so that the
  objective matches the job description.

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• Included in the objective description is usually
  the type of position or occupational field the
  resume writer wishes to pursue and a short
  summary of their skills, experience and
  background that are pertinent to their desired
  position.
• The objective description should be clear and
  concise rather than vague or open ended.
• The vague meaningless approach gives the
  potential employer a feeling that the job seeker
  does not quite know what they want to do with
  their career.

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• If the objective statement goes over three lines
  it is recommended they use bulleted points rather
  than long convoluted sentences.
• Other options include summary or highlights
  sections where the resume writer can list in
  bullet points their special interest or
  particular skills that they wish to bring to the
  attention of the employer.

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• When it comes to the experience section of the
  resume the resume writer can also include skills
  and experience they have gained through unpaid or
  volunteer experience sporting teams they have
  been affiliated with extracurricular activities
  not simply paid work and experience.
• It is often the case that skills we gain outside
  of paid employment are extremely valuable and
  transferable to the paid job situation.

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• When the resume writer is listing their
  experience they can be thinking in terms of
  responsibilities, accomplishments and skills
  gained from each prior situation think in terms
  od What did I do?
• How did I do things? What successes did I have?
  What results did I get from my time?

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• When the resume writer is completing the
  experiences section they should write it in
  reverse chronological order.
• Begin each full experience description with
  employer, city and state, job title, and dates
  employed. This generally takes 2 lines and is
  highlighted in bold font to be easily perused.

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• For each employer describe the skills,
  accomplishments, and responsibilities. This is
  another area for individualisation when applying
  for multiple positions.
• Expand on parts of the experience most relevant
  to the employer and job description that this
  resume will be sent to.

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• Use bullet points wherever possible. It not only
  allows the resume writer to produce a clear and
  simple document it helps the document to look
  easy to read for the potential employer.
• The lesson learned is that we can have a large
  pool of information available to market ourselves
  in our resume but we need to tailor the resume to
  suit each individual position applied for.

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